If you want your site to perform well in Search Engines, the best practices to follow are known as White Hat. White Hat marketing is when you put the time and effort and use integrity to create a website that your potential audience will find useful; nothing more, nothing less. There are no skip the lines or get out of jail free cards; if you want your site to rank well, you need to make sure you are following White Hat SEO best practices. […]
Have you considered using LinkedIn as a way to promote your business? LinkedIn is an emerging network for business professionals to connect and share ideas. What’s great about using LinkedIn to advertise is that you can target specific industries, job titles, and companies by size. You can also narrow it down by location. Not sure if LinkedIn is right for your company? Check out this article that explains popular social media platforms and what companies will benefit the most from having those platforms. Here is a quick run through of creating your first LinkedIn Campaign. […]
Unless you’ve been under a rock for the past 15 years, you know that email has become a very prominent marketing tool for businesses. The reason? It works! Compared to all other online marketing methods, email consistently delivers the best click-thru and conversion rates.
Here are some tips to help you get the best results from email marketing.
Let’s suppose for a moment that after reading my last blog post, you’ve decided that your website (or pay per click ads) would deliver more value if you did some A/B testing to decide what worked best. Great. Now all you have to do is figure out what comes next. […]
If you haven’t started considering a mobile website, now is the time. Smart phone technology and usability has increased, which has led to traffic from mobile devices to increase dramatically over the past few years. Your site can see traffic as high as 50% from mobile devices, especially if you are using any type of social campaigns to promote your business. If you are still not convinced you need a mobile site, check out this blog article that provides detailed information on why you need a mobile site. […]
QR Codes are cropping up everywhere – in magazine ads, posters, product packaging, how-to books, DVD and Blu-Ray extras and more. But for every great use of QR Codes in online marketing strategies, there are 10 poorly conceived and executed QR Code disasters. Here are 10 tips to make sure your QR codes are most definitely NOT a disaster. […]
Even a person who doesn’t stay up to date on internet trends has probably heard that mobile usage has exploded. Technology has grown so much that our mobile devices and tablets have the same functioning capability as a laptop or desktop computer. We as a country have become so dependent on our cellular devices that most people would not be able to successfully get through one day without theirs. Business Insider reported that mobile internet users will grow larger than desktop users this year, in 2014.
What does this mean for your website? Do you know what percent of your customers are visiting your website from their mobile device? Can customers properly navigate your website from a mobile or tablet device? By navigate, I mean make purchases, schedule appointments, or any other activity that has been set up on your site. After answering these questions, are you still not convinced that you need a mobile site? Below are some more reasons that explain how critical a mobile website is for your company. […]
Pay-per-click (PPC) campaigns come with a lot of jargon that isn’t always readily understandable. Getting an understanding of this terminology is critical to ensuring that you can get a clear picture of how your PPC campaigns are impacting your business. In this article I will review the key terminology you may see when viewing PPC reports or other information related to PPC campaigns. […]
If you are advertising using Google’s AdWords (or pretty much any online advertising software) you may or may not be aware of what Quality Score is or why it matters. In a nutshell, Quality Score is a number between 1 and 10 and it is a key factor in determining the position of your ad and how much you will pay for a click (CPC) on your ad. […]
Are you struggling with whether your company should be on social media? Are you afraid that you are missing opportunities, so you’ve create a company account on every social media platform out there? This article will hopefully shed some light on the best social media platform for your company. This article will explain the top social media platforms and the benefits each one has to offer. […]
Deciding exactly what to do with your business’ online marketing can be a real challenge. Let’s say, for example, that your website gets plenty of traffic but you don’t think it’s bringing in as many customers as it should. The site is informative and it looks nice — hey, there’s even a call-to-action featured prominently on the home page — but only a tiny fraction of your site visitors are following through by submitting a contact form or sending in an email. A junior rocket scientist on your staff suggests that maybe something on the site should be changed to drive more conversions. All you have to do is figure out what sort of change will deliver the higher conversion rate your business needs. […]