Over the years Facebook has become a staple in the daily lives of most Americans. In that time, Facebook has made a wide variety of updates and changes to meet the needs of its users. With such a large portion of the population using Facebook, it has become a must to use this tool to reach more potential customers for your business. For a long time, users were creating “pages” for their businesses that were actually Personal Accounts, and using them to gain traction in the online market. As more users created these sorts of pages, Facebook took notice and began to guide them towards the use of a tool that better catered to a business’ specific needs rather than the workarounds that they had been using. While some businesses try to hold on to the idea that using a personal page for business is better, Facebook has taken a more aggressive stance against this, saying “It’s against the Facebook Terms to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page.” (Facebook.com/help). Keeping this in mind, we will go over some of the other differences between the two types of accounts and show why you should choose to create a Business Page for your online marketing needs. […]
The American Advertising Awards 2017 were held at the Blue Gill in Gainesville, FL on February 24. The ADDYS are the nation’s largest advertising competition, with members ranging from advertising agencies, TV/Radio stations, print publications, small businesses, non-profits and more. Every year, NetSource Technologies participates in the annual awards.
NetSource has brought home multiple ADDY awards for their success in professional web design from the American Advertising Federation (AAF). For 2017, NetSource gained 4 more Silver ADDY awards for their unique and responsive designs. […]
An effective marketing campaign takes time to build, a lot of data, and near perfect execution. The online marketing world is more competitive than ever, with hundreds of businesses competing for the same customers. A Google AdWords campaign has become a necessity for survival in today’s competitive market, but what about ad campaigns on Facebook?
Twitter is not new to the social media scene. Since it launched in 2006, Twitter has become one of the most popular social media platforms on the planet for individuals, celebrities, businesses, etc. As of 2015, Twitter had over 320 million active users sending over 500 million tweets a day. But, why should you care?
QR Codes are cropping up everywhere – in magazine ads, posters, product packaging, how-to books, DVD and Blu-Ray extras and more. But for every great use of QR Codes in online marketing strategies, there are 10 poorly conceived and executed QR Code disasters. Here are 10 tips to make sure your QR codes are most definitely NOT a disaster. […]
An easy way to send your customers running is having an unclear call to action (CTA) in your online ad copy or design. You are in trouble if you are attracting customers to your site with weak CTA’s or using them for your advertisement. A strong CTA will help increase your Click-Through-Rate and ultimately help you reach sales goals. Here are some simple tips for improving your marketing CTA. […]
Most business owners have heard the old saw: Marketing is the gas that makes your business go.
If consumers don’t know who you are and what you do, they can’t do business with you. Simple enough, right? But let me ask a follow-up question: What kind of gas mileage are you getting from your marketing? Don’t take a guess; speculation won’t do. Unless you want to risk a lot of wasted money, you need the hard numbers. […]
It’s one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it’s done.
You don’t even have to be addicted to the Food Network or the Cooking Channel to know that just isn’t true. If a noodle sticks, it usually means nothing more than you just threw a wet noodle at the wall. Since pasta gets gummier the more it cooks, it might even mean your pasta is over-cooked. […]
Are the walls of your business overgrown with mildew and crusted with old paint? Does the receptionist’s desk proudly display an “Employee of the Year” photo of somebody who retired in 1997? Do you keep inventory space in the warehouse reserved for products you haven’t carried for the last five years?
I hope not.
Your place of business needs to make a good first impression when a potential customer walks in the door — that’s just business basics. Your company’s website should also make a good first impression. Even more importantly, it needs to accurately reflect what your company does and how you do it. […]
If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner ads). However, knowing the lingo and technical jargon can mean the difference between the success and failure of your ad campaign. […]
Pay-Per Click, or PPC, is an online advertising strategy offered by the major search engines. Basically the premise is to have a sponsored link that you only “pay” for when somebody “clicks” your ad. In this post I’ll discuss how to tell if PPC is right for you and/or your company. […]