An easy way to send your customers running is having an unclear call to action (CTA) in your online ad copy or design. You are in trouble if you are attracting customers to your site with weak CTA’s or using them for your advertisement. A strong CTA will help increase your Click-Through-Rate and ultimately help you reach sales goals. Here are some simple tips for improving your marketing CTA. […]

Here is a very useful article by Kunur Patel at AdAge.com that presents what works and doesn’t work in banner ads – along with some tips to improve your campaigns.  Among the highlights: prominent logo placement, compelling and bold call-to-action, and the use of people are more important factors in online success than expensive targeting or high-profile placement.

http://adage.com/digital/article?article_id=139795