The ecommerce world is advancing rapidly, and anyone who isn’t running furiously to keep up is going to be left behind. That’s why it’s so vital that you use every method at your disposal to make your ecommerce site as compelling as possible— and embracing the power of emotion often goes hugely undervalued.
We’re not rational creatures at heart. We’re emotional, driven by impulse and desire, and nothing gets us buying more than emotional resonance. Let’s go into some more detail about why your online store must exhibit some kind of emotional appeal.
Let’s face it, there’s a ton of image file formats out there, and unless you are a graphic designer, you’re probably confused as to what all those file extensions mean. You’re also probably curious why your web developer or ad agency are asking you for specific file types for your different digital assets. In this video, our website consultant, Brent Haeseker, speaks with Derek Heron, one of our designers, in order to help you learn about these file formats. […]
In terms of mass media, video is king to consumers. While not all video receives the same amount of attention from consumers, as a whole, Americans spend a combined total of over A BILLION hours a day watching videos. Needless to say, video can be of great use to your business for advertising and marketing efforts. What about a live feed though? Seeing that social media sites don’t seem to be a passing fad, it may be time to consider using live streaming tools for your business.
Everyone talks about the need to have a ‘brand’ for your business, but you might be wondering why having a brand is important in the first place. A brand, simply put, is who you and your business are. It’s the image that you want to project for your products and services. Being unclear about what your business is about will confuse your potential customers, and if they don’t know who you are and what your values and missions are they most likely will move on to some other business that is clear about who they are. Branding is about standing out from the crowd and showing your customers why your business is unique in its solutions to their problems.
If your business is B2C or B2B, the photographs on your website have the power to make an impactful first impression for your brand. Photography is important for your brand, whether it’s aesthetics tailored to your targeted audience, or high-quality pictures of your products. It could be the reason a visitor decides to stay on or leave your website, or decides to contact you for a consultation, or purchase a product. Good photography is essential to any business and will increase engagement of website and social media visitors.
Check out ten statistics that prove why you need the right photography for your website:
In the social media ruled world we live in today, the use of quality imagery has become a necessity for any business with hopes of being successful. Some of the most popular sites that offer a means to spread information about your business operate mostly if not totally with the use of images. Platforms like Instagram, Pinterest, Snapchat, and Facebook offer users the ability to add images to posts. Looking at how successful these companies have been and are currently, there must be something to incorporating this feature.
Incorporating location intelligence into your marketing can drastically drive up results by getting your business and its message out to the right audience at the right time. When you know how to use geomarketing in an effective way, you build trust with your consumers and can easily provide them with the information they need. One form of geomarketing is local listings. these are the free business listings from sites like Google, Yelp, YP, etc. It is important for you to claim your business listings. Here’s why:
So you finally got your website up, running, and ready for client/customer interaction but what comes next? Many people think you just stop there and let the website do its magic. However, one of the best things you can do to increase customer interaction and referrals is to add videos to your website yet many find the idea a daunting one. I am here to tell you that it does not have to be hard at all and, in fact, it can be quite a lot of fun too. So here are five ideas to get you started. […]
The NetSource Technologies expert design team strikes again! Recently, our team launched Triple Crown Homes’ new and improved website. Triple Crown Homes builds brand new homes with high quality construction and a good warranty while keeping a high reputation of care for home buyers. Each home is built with passion and great attention to detail.
If you have determined your website is due for a redesign, now is the time to start setting your goals for it. Before you think about color schemes, visual eye candy, or even a budget, determining what your website goals are will help guide all other aspects of the planning and design of the site. Yes, even before determining your budget, you should set your goals. Then based on your budget, you can scale your goals accordingly.
I speak to a lot of business owners about their websites. There is a surprising variety of goals that I hear from these business owners as to what they are seeking. While I’m no fan of design by committee, I do see that most of the best goal setting for a website redesign comes from a company where multiple staff or department heads are consulted. Different departments have different vantage points on the business and thus can see different needs that may not be obvious to others – even the business owner.
To give you a head start on ideas for your goals, I’ll give you a peak into some of the most common goals I’ve heard from clients during my 17 years with NetSource: […]
While the age of a website is a good indicator of whether it is time for it to be redesigned, in truth there are more indicators to consider. Like us humans, some websites age better than others. You can be 100 years old and still run a marathon (it’s very rare, but it’s been done) or 20 years old and an out of shape couch potato (probably not as rare, unfortunately). A well designed site from a reputable development company can have a much longer and more productive lifespan than a poorly designed website. That said, you should do a health report on your website each year to make sure it is still performing at it’s best for you.
ESPN Pensacola sports broadcast journalist Toni Reed just launched her new website with the help of the NetSource Technologies expert design team. The new site, www.thetonireed.com, is the most effective platform where Toni can share her online content, post live videos and interviews, write blog posts, and keep her audience updated on all of the sports teams and activities. […]