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branding

Make your domain name search a little easier

July 31, 2012

Back when the Internet was a lot younger — say around 1998 or so — great domain names were still pretty easy for a website owner to come up with. Unless your business had a really common name, you could probably buy a domain that matched, or at least matched closely enough that people would [...]

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5 Things to Consider Before Starting Your New Website Project

April 9, 2012

So you’ve decided you need a new website, or your existing website needs a facelift?  Not so fast!  Before you choose a website developer and spend your money on a new website, there are several things you need to consider carefully in order to get the most out of your investment.  And there are some [...]

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Your Advertising Dollars Aren’t Spaghetti

January 23, 2012

It’s one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it’s done. You don’t even have to be addicted to the Food Network or the Cooking Channel to know that just isn’t true. If a noodle sticks, it usually means nothing more than you just threw a [...]

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Charitable Shopping Site ShopOnPurpose Launches New Website

November 10, 2011

The NetSource design team is proud to announce the launch of www.ShopOnPurpose.com, an innovative new online community that helps online shoppers easily contribute a portion of their spending to their favorite charities.

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Florida Litigation Storage Launches New Website

April 21, 2011

The NetSource design team is proud to announce the launch of www.FloridaLitigationStorage.com, a new mini-site for Adult Toy Storage in Florida.

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Toddler Shoe Retailer Squeakers Launches Redesigned Website

January 7, 2011

The NetSource design team is proud to announce the launch of www.squeakers.com, the redesigned website for the fun and funky squeaking toddler shoe retailer Squeakers, along with a logo redesign.

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Quick Color Guide

November 18, 2010

Ever wondered what your designer or printer is talking about when they start talking about color?  Here is a quick guide to color models and working with branded colors, to help you navigate those conversations.

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Getting the Most out of your Designer

July 6, 2010

Starting a new design project can sometimes be a little intimidating.  Here are some tips to help take the mystery out of one of the most important team members on your project and make sure you get the most out of their experience and expertise.

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Recommended Reading: 7 Steps to Creating a Viral Video

February 26, 2010

Viral videos are one of the mysteries of social media marketing; most people assume “going viral” (getting people to share and view your video online, creating buzz) is pretty much luck or the domain of Fortune 500 companies with large ad agencies working for them. Steve Strauss’ article tries to present some concrete steps to [...]

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Getting Down to Business CARDS

February 25, 2010

Business cards are an extension of your branding, lending potential clients your information in a memorable package.  While business cards are usually an afterthought for conventions, business cards should be seen as small, personal advertisements for your company.  I believe that an effective business card clearly answers the following three questions in order: What do [...]

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The Logo Design Litmus Test

December 1, 2009

Logos are everywhere working 24 hours a day, 7 days a week to brand items for easy company recognition. But creating an effective logo is not easy. Below are the five main criteria to keep in mind with any logo design.

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What makes a credible website?

October 5, 2009

Empty plastic bags roll through a cracked and patched pavement parking lot. Shopping carts are scattered about… some maneuvering themselves unmanned through the rows of unpopulated parking spaces of the Electronics-O-Rama. The store signage is in disarray, and the glass of the storefront is fogged and dirty. The color scheme of the decrepit building is [...]

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