It’s one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it’s done.

You don’t even have to be addicted to the Food Network or the Cooking Channel to know that just isn’t true. If a noodle sticks, it usually means nothing more than you just threw a wet noodle at the wall. Since pasta gets gummier the more it cooks, it might even mean your pasta is over-cooked. […]

Viral videos are one of the mysteries of social media marketing; most people assume “going viral” (getting people to share and view your video online, creating buzz) is pretty much luck or the domain of Fortune 500 companies with large ad agencies working for them. Steve Strauss’ article tries to present some concrete steps to help you plan and execute your own viral video.

Read it here: 7 Steps to Creating a Viral Video

Business cards are an extension of your branding, lending potential clients your information in a memorable package.  While business cards are usually an afterthought for conventions, business cards should be seen as small, personal advertisements for your company.  I believe that an effective business card clearly answers the following three questions in order:

  1. What do you do?
  2. How do I contact you?
  3. Who are you? […]

Empty plastic bags roll through a cracked and patched pavement parking lot. Shopping carts are scattered about… some maneuvering themselves unmanned through the rows of unpopulated parking spaces of the Electronics-O-Rama. The store signage is in disarray, and the glass of the storefront is fogged and dirty. The color scheme of the decrepit building is like that of a circus tent, plastered with fliers and promotional signs made with poster-board and Sharpies. However, on the inside of this dilapidated place of business is the brightest team of individuals ever to be in customer service, and their product is one in a million. No one comes close in either quality or customer satisfaction, but few customers have even thought twice about giving them the chance to prove themselves.

Electronics-O-Rama suffers from poor perceived credibility. The surface of their business, the “visual handshake,” is lacking a quality that the competition offers, though the competition can’t offer the same quality product or service.

Just how important is perceived credibility? Many small retail establishments have faded over the years to flashier, bigger, chain retailers providing the same products with worse customer service, or in some cases worse products (and customer service). What makes Best Buy more credible than Joe’s TV’s? The answer…

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This has been a busy year so far for companies trying to get noticed. Now I can understand with the recession that there is cause for concern and more reason to bring attention to your business. But attention alone doesn’t make a customer suddenly what to do more business with you. There is something to be said about familiarity too as well as what kind of attention you bring to yourself.

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