The NetSource design team is proud to announce the launch of www.ShopOnPurpose.com, an innovative new online community that helps online shoppers easily contribute a portion of their spending to their favorite charities. […]
Ever wondered what your designer or printer is talking about when they start talking about color? Here is a quick guide to color models and working with branded colors, to help you navigate those conversations. […]
Starting a new design project can sometimes be a little intimidating. Here are some tips to help take the mystery out of one of the most important team members on your project and make sure you get the most out of their experience and expertise. […]
Viral videos are one of the mysteries of social media marketing; most people assume “going viral” (getting people to share and view your video online, creating buzz) is pretty much luck or the domain of Fortune 500 companies with large ad agencies working for them. Steve Strauss’ article tries to present some concrete steps to help you plan and execute your own viral video.
Read it here: 7 Steps to Creating a Viral Video
Business cards are an extension of your branding, lending potential clients your information in a memorable package. While business cards are usually an afterthought for conventions, business cards should be seen as small, personal advertisements for your company. I believe that an effective business card clearly answers the following three questions in order:
- What do you do?
- How do I contact you?
- Who are you? […]
Logos are everywhere working 24 hours a day, 7 days a week to brand items for easy company recognition. But creating an effective logo is not easy. Below are the five main criteria to keep in mind with any logo design. […]
Empty plastic bags roll through a cracked and patched pavement parking lot. Shopping carts are scattered about… some maneuvering themselves unmanned through the rows of unpopulated parking spaces of the Electronics-O-Rama. The store signage is in disarray, and the glass of the storefront is fogged and dirty. The color scheme of the decrepit building is like that of a circus tent, plastered with fliers and promotional signs made with poster-board and Sharpies. However, on the inside of this dilapidated place of business is the brightest team of individuals ever to be in customer service, and their product is one in a million. No one comes close in either quality or customer satisfaction, but few customers have even thought twice about giving them the chance to prove themselves.
Electronics-O-Rama suffers from poor perceived credibility. The surface of their business, the “visual handshake,” is lacking a quality that the competition offers, though the competition can’t offer the same quality product or service.
Just how important is perceived credibility? Many small retail establishments have faded over the years to flashier, bigger, chain retailers providing the same products with worse customer service, or in some cases worse products (and customer service). What makes Best Buy more credible than Joe’s TV’s? The answer…
Favicons (condensed from “favorite icons”) are extremely small, 16×16 pixel graphics that help support your online branding in a very large way. Favicons function as an important visual reminder of your brand for users both on and offline.
This has been a busy year so far for companies trying to get noticed. Now I can understand with the recession that there is cause for concern and more reason to bring attention to your business. But attention alone doesn’t make a customer suddenly what to do more business with you. There is something to be said about familiarity too as well as what kind of attention you bring to yourself.