Your website is an opportunity for you to make a good impression and help existing and potential customers decide whether or not they should do business with you.  Even if your business is mostly offline (i.e. you don’t have an ecommerce site), you should still be very worried about the impression you are making online.  The majority of consumers now use the web to research everything from the new restaurant that opened downtown to the accounting firm they are considering bringing business to next year.  Even if their purchase or business transaction will happen in the “real” world, their decision is often made before you even get to meet your potential customer.

You only get one chance to make a good first impression, so avoid these common pitfalls at all costs! […]

Pinterest is a recent social media platform that has been making a large impact on the social industry. If you aren’t familiar with it, Pinterest is a site that allows “pinners” to create and share pins. You can organize your pins in boards and categorize them accordingly. Some popular pins include wedding, health & fitness, and cooking. […]

Back when the Internet was a lot younger — say around 1998 or so — great domain names were still pretty easy for a website owner to come up with. Unless your business had a really common name, you could probably buy a domain that matched, or at least matched closely enough that people would remember it. Domains were a little bit harder to register and cost more (inflation-adjusted, anyway), but you could always find something decently memorable that didn’t have too many consonants in the middle of it.

That’s not so much the case anymore. Looks like all of the easy stuff is taken, which is why so many websites have domain names that read like something from the bookmark list of famous comicbook villain Mister Mxyzptlk. (Don’t get any smart ideas. “Mxyzptlk.com” is taken.) […]

So you’ve decided you need a new website, or your existing website needs a facelift?  Not so fast!  Before you choose a website developer and spend your money on a new website, there are several things you need to consider carefully in order to get the most out of your investment.  And there are some details that if they aren’t taken care of BEFORE you start building that website, could doom you to failure.

Make sure you know the following, and can communicate the answers to your developer, to get the best possible results. […]

It’s one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it’s done.

You don’t even have to be addicted to the Food Network or the Cooking Channel to know that just isn’t true. If a noodle sticks, it usually means nothing more than you just threw a wet noodle at the wall. Since pasta gets gummier the more it cooks, it might even mean your pasta is over-cooked. […]

Viral videos are one of the mysteries of social media marketing; most people assume “going viral” (getting people to share and view your video online, creating buzz) is pretty much luck or the domain of Fortune 500 companies with large ad agencies working for them. Steve Strauss’ article tries to present some concrete steps to help you plan and execute your own viral video.

Read it here: 7 Steps to Creating a Viral Video