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Website Usability: Who Are You?

May 3, 2012

If you’re a super-hero like Spiderman or The Tick, a secret identity can come in handy. When you’re running an E-Commerce website, however, shrouding your company details in mystery can ruin your business. One of the main disadvantages of E-Commerce is that consumers can’t see, touch or feel the actual products offered on your website. [...]

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Put Your Website Visitors In Control

April 30, 2012

In most of the website usability studies that I’ve read, poor legibility is by far the most frequent complaint encountered. It’s generally a sin of comission on the part of web designers, because web-safe typography by default is designed to be both legible and flexible. A website gets into trouble when its design diverges from [...]

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Your Website: It’s About Time

April 23, 2012

Websites offer a seemingly endless amount of space for your content, especially compared to traditional media like print or broadcast. For a relatively small hosting fee, you can literally publish entire libraries of text. An average 500 MB hosting account has enough room for more than 150 copies of Leo Tolstoy’s “War and Peace,” 400 [...]

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5 Things to Consider Before Starting Your New Website Project

April 9, 2012

So you’ve decided you need a new website, or your existing website needs a facelift?  Not so fast!  Before you choose a website developer and spend your money on a new website, there are several things you need to consider carefully in order to get the most out of your investment.  And there are some [...]

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E-commerce: Dream Big, Plan Smart

February 27, 2012

Many of our E-commerce customers are dreamers. Some of them are BIG dreamers. It sort of goes with the territory. There are plenty of examples of successful E-commerce websites out there on the Internet, but for every success there are at least two or three (or more) complete fizzles. It takes a lot of small [...]

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Checklist for the Aspiring E-Commerce Owner

January 31, 2012

In a previous post, I pointed out that E-commerce is real business. If you’re an aspiring E-commerce owner, that means you need to do many of the same things as a “bricks and mortar” startup. Write (and execute) a business plan, secure your suppliers, budget your cash and prepare for customers.

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Five Tips for Better Online Text Content

January 26, 2012

Search engines love good text content, so why do so many website owners and their web designers devote so little effort to creating the words that will represent them on the Internet? Creating text content that works for your website takes some time, and even more thought. A few elemental mistakes can negatively impact the [...]

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13 Reasons Not to Design By Committee

January 13, 2012
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I hope you’re not superstitious, because if you are, you may not like this post.  I’m not superstitious, although I am writing this blog post on the 13th of January – and it is a Friday. Friday the 13th is a scary day to many people, but not to me.  However, what IS scary to [...]

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How to Wreck Your Website Project in Four Easy Steps

January 11, 2012
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You’ve decided that this year, finally, your business deserves a new website. Maybe you want to get rid of the current website, which was built on that free hosting service by your nephew. Or maybe your business has never had a website before at all. Either way, creating a website can be a daunting project. [...]

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Optimizing Your Product Descriptions in 5 Steps

October 19, 2011

If you have an e-commerce website, you know that one of the biggest tasks is getting all of your product information into your online catalog.  You’ve got to collect photos, descriptions, technical info like weights and sizes, and SKUs.  In addition, you want to make sure that each of your product pages is optimized for [...]

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How to Choose A Web Design Company

June 16, 2011

Let’s face it. There are a lot of web design companies out there to choose from – big companies, little one-man shops, foreign contractors, hosted solution providers, local vendors, and more. Choosing the right web design firm for your website development or redesign can sometimes be daunting with all the choices out there. Here are [...]

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E-commerce? Don’t forget the shipping

August 17, 2010

One of the most common problems that trips up aspiring e-commerce store owners is the issue of shipping. When I’m helping a client plan their e-commerce project, one of the first questions I like to ask is: “How do you plan on getting your products into the hands of your customers?” About half the time, [...]

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