Many of our E-commerce customers are dreamers. Some of them are BIG dreamers. It sort of goes with the territory. There are plenty of examples of successful E-commerce websites out there on the Internet, but for every success there are at least two or three (or more) complete fizzles. It takes a lot of small business grit — and a strong vision of success — to enter the world of online retail sales. […]
Search engines love good text content, so why do so many website owners and their web designers devote so little effort to creating the words that will represent them on the Internet? Creating text content that works for your website takes some time, and even more thought. A few elemental mistakes can negatively impact the quality of your text, both in the search engines and in the eyes of your customers. […]
I hope you’re not superstitious, because if you are, you may not like this post. I’m not superstitious, although I am writing this blog post on the 13th of January – and it is a Friday.
Friday the 13th is a scary day to many people, but not to me. However, what IS scary to me is the concept of “design by committee.” I get chills down my spine whenever a client or potential client refers to needing to have their committee review all design layouts. I’m going into my 13th year with NetSource, and in all of these years of experience in the development of hundreds of website projects, I have never seen a project benefit from “design by committee.” […]
You’ve decided that this year, finally, your business deserves a new website. Maybe you want to get rid of the current website, which was built on that free hosting service by your nephew. Or maybe your business has never had a website before at all. Either way, creating a website can be a daunting project. You want to read something scary? Hit the search engines and look for “website project management.” You can lose your mind trying to sort through all of that stuff. […]
Let’s face it. There are a lot of web design companies out there to choose from – big companies, little one-man shops, foreign contractors, hosted solution providers, local vendors, and more. Choosing the right web design firm for your website development or redesign can sometimes be daunting with all the choices out there. Here are some guidelines to help you find the right fit for your company’s needs, personality, and budget. […]
One of the most common problems that trips up aspiring e-commerce store owners is the issue of shipping. When I’m helping a client plan their e-commerce project, one of the first questions I like to ask is: “How do you plan on getting your products into the hands of your customers?”
About half the time, I discover that they haven’t given the subject any thought at all. It doesn’t surprise me. There are so many things to consider and so many issues to address with the start-up of a new online store, that I can’t really blame folks for not going into too much detail in planning for something that may initially appear “automatic” to them. […]
Every website communicates information to users through text. Headlines grab our attention while cluing us into what the following paragraph is about. Supporting text tells us a story about a good or service being offered, and why we can’t live without it. Given the weighty job that text performs on a website, it makes sense to take care in sculpting its appearance. The following is a quick walkthrough of the different tweaks that web designers (and do-it-yourself website updaters) can use to add readability and impact to website text. […]
So you’ve got yourself a brand-new website for your business. It looks great, delivers your business message quickly, and visitors are raving about how easy it is to find the information they need. The website even has a content management system (CMS) that lets you make changes to information and images on the site without so much as a phone call to your developer.
Depending on the type of content management tools your site uses and how they’ve been programmed to work, you can add, delete, modify and move around almost any piece of information on your website. Content management can be an extremely powerful tool — you might even say that it’s “dynamite”.
Just make sure you don’t use the dynamite to blow yourself up. […]
Starting a new design project can sometimes be a little intimidating. Here are some tips to help take the mystery out of one of the most important team members on your project and make sure you get the most out of their experience and expertise. […]
Not every font that is installed on your computer can be used on your website, because not everyone that views your website has the same fonts installed on their computer as you. In an effort to keep websites looking similar between different browsers and operating systems, web designers can choose from certain fonts that are “web safe” and reliable. […]
If you’re new to the web and you’re undertaking the development of your first website, you’ve probably been hearing the term “browser” a lot lately. And most likely you’re confused.
Browsers are one of the most important parts of a user’s web experience; which browser you are using can have a very large effect on how the websites you visit look and behave. So clearly, understanding how browsers work will be important for you so you can understand fully how your customers will experience your new website once it is complete.
Below I present an introduction to browsers, with the purpose of helping a business person better understand what their designers and programmers are talking about when they start mentioning things like browsers, browser compatibility and cross-browser testing. […]