An easy way to send your customers running is having an unclear call to action (CTA) in your online ad copy or design. You are in trouble if you are attracting customers to your site with weak CTA’s or using them for your advertisement. A strong CTA will help increase your Click-Through-Rate and ultimately help you reach sales goals. Here are some simple tips for improving your marketing CTA. […]

Quite often when creating site content a lot of craft and care goes into your copy. Then we simply hope the user will follow the copy to our desired action with a “Click Here” or “Sign Up”. How can you strengthen this call to action? You must persuade the user to follow the set of steps you want them to. It is a difficult craft to master. After all, what is my incentive to sign up, click here, or register? […]