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Pinterest should be one of the top contenders as a marketing avenue for your business.

According to Salesforce, which has access to Pinterest’s user data, Pinterest accounts for approximately 23% of social media-inspired sales. Assuming your target market fits Pinterest’s demographic (70% female, average age of 40), here are 17 ways to use the service to promote your business in 2017 (and beyond).

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İstanbul, Turkey - January 26, 2016: Woman hands holding an Apple iPhone 6 and taking photos of a food with Instagram application. iPhone is a touchscreen smart phone produced by Apple Inc.

Social media has come a long way since the original MySpace or Facebook days. Nowadays, it’s not uncommon for people to have multiple social media accounts that they post to once, twice, sometimes three times a day. These new platforms including Twitter, Snapchat, Pinterest, and Instagram, just to name a few, each have their own features that can help your business achieve different goals. However, not every business is right for every type of social media. Keep reading to find out if Instagram is right for your business.

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May 25, 2012

QR Codes with Style

We have all seen these new little bar codes invading all forms of printed and online marketing materials. QR (Quick Response) codes are a two dimensional bar code originally developed by Denso Wave (a subsidiary of Toyota) in 1994 to track vehicles during manufacturing. They can hold a relatively large amount of data and can be scanned at high speeds. In terms of practical marketing use, they have proven somewhat underwhelming in the United States, but I believe with a little style tweak via Adobe Photoshop, QR Codes can be a nice addition for re-enforcing your branding efforts. Keep in mind that 50.4% of the US population now has a QR Scanner in the form of a smartphone on them at all times (Source: http://blog.nielsen.com/nielsenwire/?p=31688). […]