Most online retailers know this well after a single season of rushing to keep up during November and December, but preparing for the biggest and best retail season online takes time and energy. Start now, and you’ll enjoy the benefits once you’re too busy to concentrate on anything besides fulfilling orders and customer service! […]
It may not sound like an exciting topic, but if you have, or are getting ready to start, an e-commerce based business, then understanding how e-commerce payment processing works will be very helpful for you. In this video, our website consultant, Brent Haeseker, speaks with our ProductCart technical consultant, Matt Foster, about the workings of payment processors, payment gateways, 3rd party payment processors and merchant accounts. […]
The ecommerce world is advancing rapidly, and anyone who isn’t running furiously to keep up is going to be left behind. That’s why it’s so vital that you use every method at your disposal to make your ecommerce site as compelling as possible— and embracing the power of emotion often goes hugely undervalued.
We’re not rational creatures at heart. We’re emotional, driven by impulse and desire, and nothing gets us buying more than emotional resonance. Let’s go into some more detail about why your online store must exhibit some kind of emotional appeal.
Loyalty is a buzz word nowadays and seems to be a constant battle between retailers, airlines, and credit card companies competing for the same customers with similar offers. But what’s missing is actual loyalty and you’ll discover through this article there is a fundamental difference between loyalty and rewards programs.
Most offline and online businesses understand that to be successful you need to create long term, meaningful relationships with customers. But how? Well, you can offer a rewards program which will drive some repeat sales and increase your bottom line but that doesn’t create long-term customer relationships. The key to long-term sustainability is through loyalty programs that make your business indispensable to your followers.
If you’re a business owner or entrepreneur you might be starting to consider building an e-commerce site. However, before you do you need to consider all the ‘hidden’ costs that you will mostly likely encounter. At first glance, opening an e-commerce site seems like an easy solution that will bring in mounds of cash to your business. However, hidden costs can quickly add up, leaving you wondering if it was all worth it. Here we are going to discuss the costs that most commonly creep up on unsuspecting e-commerce owners so you can go forth with your business plans without unwelcome surprises.
In terms of mass media, video is king to consumers. While not all video receives the same amount of attention from consumers, as a whole, Americans spend a combined total of over A BILLION hours a day watching videos. Needless to say, video can be of great use to your business for advertising and marketing efforts. What about a live feed though? Seeing that social media sites don’t seem to be a passing fad, it may be time to consider using live streaming tools for your business.
In the social media ruled world we live in today, the use of quality imagery has become a necessity for any business with hopes of being successful. Some of the most popular sites that offer a means to spread information about your business operate mostly if not totally with the use of images. Platforms like Instagram, Pinterest, Snapchat, and Facebook offer users the ability to add images to posts. Looking at how successful these companies have been and are currently, there must be something to incorporating this feature.
Over the years Facebook has become a staple in the daily lives of most Americans. In that time, Facebook has made a wide variety of updates and changes to meet the needs of its users. With such a large portion of the population using Facebook, it has become a must to use this tool to reach more potential customers for your business. For a long time, users were creating “pages” for their businesses that were actually Personal Accounts, and using them to gain traction in the online market. As more users created these sorts of pages, Facebook took notice and began to guide them towards the use of a tool that better catered to a business’ specific needs rather than the workarounds that they had been using. While some businesses try to hold on to the idea that using a personal page for business is better, Facebook has taken a more aggressive stance against this, saying “It’s against the Facebook Terms to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page.” (Facebook.com/help). Keeping this in mind, we will go over some of the other differences between the two types of accounts and show why you should choose to create a Business Page for your online marketing needs. […]
If you’ve got a business that fits Pinterest’s demographic and focus, your online store needs to be there. This social network consistently drives referrals, traffic and sales to websites. But what you really need to know are two things:
- Is Pinterest right for your business?
- If so, how can I use Pinterest effectively?
The NetSource Technologies web design team has just launched a brand new E-Commerce website for Mountain & Sackett. The new website features a custom design and improved user experience, allowing Mountain & Sackett to showcase their product lines to potential new customers.
Mountain & Sackett began manufacturing high-quality neckwear in 1957 in Manhattan, New York. They have since grown in both size and popularity, and now carry a wide variety of hand crafted ties that emulate the sophisticated elegance of Europe’s finest artisan workshops.
Mountain & Sackett’s previous website was outdated and not optimized for mobile users. Since the majority of website users now use their phone as their main searching device, it was extremely important for the new website to be mobile friendly. We also upgraded the website to the latest version of our E-Commerce platform, ProductCart 5.2, allowing Mountain & Sackett to have more features, better security, and improved management of their inventory, shipping, and overall functionality.
The new E-Commerce features, combined with a custom website theme, helped NetSource’s designers give Mountain & Sackett a bold new online presence and immersive user experience for their website. Improved site functionality and navigational structure will help their customers have an enjoyable online shopping experience, whether they’re on desktop, mobile, or a tablet.
Mountain & Sackett’s new website gives them full control of the content and images on their website, allowing them to feature their top quality neckties, bowties, cummerbunds, and more. They also have a sale section where they can add and remove products with ease. The header of the website also contains links to their social media accounts, including Facebook and Google Plus.
NetSource Technologies is an award-winning web design, hosting, e-commerce and consulting company that has been serving Central Florida and clients nationwide since 1995. If you have a vision for a new business, a new website, or have a current website that needs some revamping, call our experts at 1-800-709-3240 or Contact Us online.
The NetSource Inc. web design team has just launched a new, custom e-commerce website for Florida Hydrualic Industrial in Ocala, Florida.