Volatile and ever changing, the business world is tough and becoming increasingly harder to stay atop without new strategies to reach new customers. However, business owners typically don’t have the time to keep up on their research about best web design practices and new and innovative marketing strategies. Our research here at NetSource Inc. involves everything in the digital world including, but not limited to, Web Design Best Practices, SEO, Social Media, Paid Advertising, and Remarketing. This comprehensive guide will give an overview of all the services offered here at NetSource Inc. and provide specific articles about each subject to further your knowledge in these areas.
Even with all our new technology, smartphones, social media, etc., email is still one of the greatest marketing tools around. It’s inexpensive, flexible, targeted, and very effective if done correctly. […]
Unless you’ve been under a rock for the past 15 years, you know that email has become a very prominent marketing tool for businesses. The reason? It works! Compared to all other online marketing methods, email consistently delivers the best click-thru and conversion rates.
Here are some tips to help you get the best results from email marketing.
Search engine experts and online marketers agree that the key to attracting search engines and customers to your website is useful, unique, relevant content that can’t be found elsewhere. Therefore, content creation is the most important task for all website developers and owners. Unfortunately it is also the most difficult. It is very tempting to recycle content available elsewhere on the web (like manufacturer descriptions of products), or to provide bland, dated material that doesn’t engage your website visitors. However, there are a few content types you can focus on that will drive engagement, higher search engine ranking, and conversions on your website. […]
Years ago I was babysitting my nephew. He was sitting on the floor in his diapers with a boatload of toys and I was sitting on the floor next to him doing my best to entertain him. I noticed that whatever toy of his I was playing with he wanted. He’d reach out his little hand for the toy I had, dropping his current toy in the process. Doing what any good and caring uncle would do, I decided to experiment on him. I started picking up random items nearby and playing with them like they were really cool toys too.
“Brrrrrrrr! Bam Bam Bam!” I exclaimed as I made a rolled up extension cord fly by like it was a fighter jet. Sure enough, the little hand reached out to grab it, dropping a perfectly good Star Wars X-Wing fighter in the process. It wasn’t long until I had 2 more Star Wars toys and a Buzz Lightyear figure that shot laserbeams from his wrist while my nephew had various cardboard boxes and an old shoe to play with.
We are naturally inclined to reach for whatever the next big thing is. Right now, social media is that thing, and for the most part, it is worth reaching for. But what shiny toys might we be dropping in the process? Likely it is email marketing. […]
If you have an online business, this article can help you kick-start the year with straightforward and affordable suggestions for getting your business, message and products out there in front of potential customers. I highly recommend it.
While email has been around as long the Internet and may not be as “trendy” as the new social media marketing strategies, email campaigns and email marketing are still among the most popular and effective tools in an advertiser’s arsenal. According to a recent study by the Center for Media Research, 56.8% of marketers polled “realistically” plan to use email in their advertising next year.
But even though email may be “old”, new strategies and technologies come along every day that can help you start an effective email campaign, or improve your existing one. Below, I present five new things to try along with five things you really should avoid when planning your next email campaign.