Too many business owners get caught in the trap of making a website something that they like as opposed to researching what type of site will best convert visitors into buying customers.  I commonly hear “I want” this or “I want” that without having answers to how a customer might percieve those things.  I’m not saying the site shouldn’t be an online reflection of your business – it should, and it should be appropriately branded – but, site usability, content displayed and specific features added should be geared towards your client’s likes and dislikes.

The site is a sales tool, and like all sales tools and marketing messages it can be refined and tweaked to better convert customers.  The only way to refine your marketing materials is to step back from being emotionally involved and look at your material from a strictly analytical view.

If your site is not a sales tool but provides a service itself, such as an e-commerce site or membership-based site, then you need to be even more aware of your customer’s wants and needs because with websites, you always have stiff competition that will try and woo your client base with features specifically tailored to them.

Regardless of your site, stay in communication with your customers and solicit feedback from them on their impressions of the site.  Ask them want they like, what they don’t like, what they wish the site had and what they would change about it.  Visit your competitor’s websites to stay on top of new features they add.  Keep track of your website traffic stats to monitor changes in traffic as you tweak your online message.

Can you be instantly recognized on the web? I can and I will teach you how.

Most web applications these days as well as forums and web commenting systems allow you to have a picture and URL associated with your online identification. This picture is called an avatar. Are you using one? Don’t let the gray link-less man represent you. Leverage social networking to increase traffic and recognition. After all marketing your self is just as important as marketing your business.

First and foremost make sure that your user name across various sites is the same, this also applies to social apps like twitter. What if my preferred user name is taken? Use a very similar variant, or another popular alias you feel comfortable with. Two user names? You will see why this isn’t such a big deal here in a sec. This name is one piece of the puzzle to becoming recognized. Internet users who browse the same sites as you or are members of the same forum will see your name pop up and know that this post or comment is yours. Now seal the deal. […]