Digital tablet with blank screen in coffee shop cafe

Everyone knows what bad design looks like. I know what you’re thinking: If everyone knows what bad design looks like, then why do people still think animated flaming skulls on websites are a good idea? […]

The world we know today is one of digital dominance, and the average amount of time spent online increases every year. People have become more interested in online shopping because they think they can get better deals online and won’t have to shop in crowded malls or stores.  According to nchannel.com, 64% of people think customer experience is more important than price and 65% of people have cut ties over a single poor experience.

Numerous factors are taken into account when discussing customer experience and the most important factor of customer experience is website design. Your website’s design determines how a customer feels and interacts with your brand.

So how do you know if your business has poor website design? Here are the top 4 warning signs that your web design needs improvement:

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The expert design team at NetSource Technologies recently launched www.thecenters.us, a new custom-designed website for The Centers, Inc., a private, non-profit organization providing a full range of mental health, recovery support, and child safety services to the residents of Citrus County and Marion County, Florida.

As part of their rebranding strategy, The Centers needed a new website that could improve their overall user experience. Their new website design makes it easier for visitors to find information, navigate the site, and access The Centers’ social media pages.
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At some point in your online life you’ve probably visited a website where a form popped up asking you to fill out some basic information: name, email, phone number, etc. Maybe you’ve never filled one out, or maybe you’ve filled them all out (which is why you spend the first 15 minutes of your day deleting promotional emails from your inbox). Either way, you understand the concept.

These forms, a.k.a. lead forms, are actually a tool that website owners use to get more information about their current customers or new customers. They also allow website owners to stay in contact with customers, keep them informed, or provide them with certain benefits. […]

Deciding exactly what to do with your business’ online marketing can be a real challenge. Let’s say, for example, that your website gets plenty of traffic but you don’t think it’s bringing in as many customers as it should. The site is informative and it looks nice — hey, there’s even a call-to-action featured prominently on the home page — but only a tiny fraction of your site visitors are following through by submitting a contact form or sending in an email. A junior rocket scientist on your staff suggests that maybe something on the site should be changed to drive more conversions. All you have to do is figure out what sort of change will deliver the higher conversion rate your business needs. […]

Located at the Pineland Marina, Island Girl Charters is a water taxi service to North Captiva Island. We were very excited to work on another project for one of our longtime clients, Virtual Realty Enterprise. NetSource has completed other projects for them such as a redesign of PinelandMarina.com, the VRELLC.com website, Social Media campaigns and print work. […]

Your website is an opportunity for you to make a good impression and help existing and potential customers decide whether or not they should do business with you.  Even if your business is mostly offline (i.e. you don’t have an ecommerce site), you should still be very worried about the impression you are making online.  The majority of consumers now use the web to research everything from the new restaurant that opened downtown to the accounting firm they are considering bringing business to next year.  Even if their purchase or business transaction will happen in the “real” world, their decision is often made before you even get to meet your potential customer.

You only get one chance to make a good first impression, so avoid these common pitfalls at all costs! […]

More and more, a company’s website is the first, valuable interaction with a new customer. Is your website stuck in the Stone Age (and by Stone Age, I mean the 90’s and 00’s)?  What impression are you giving the 58% of American adults who according to Pew Research Center research the products and services they are interested in online before purchasing or engaging a company? […]

After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process.

Improve targeted traffic

Before you make changes to the conversion tools on your website or landing page, it’s important to improve the quality and/or relevance of your in-bound traffic. Attracting the right people to your website is critical to increasing conversions at a lower cost. Begin by evaluating your lead sources and determine the alignment of your prospects with your product. […]

For the average small business website, which type of search results are the most important? Maybe a better way to phrase that is: Where are your customers? If you run a restaurant in Ocala, are you going to get more customers from Summerfield, or from Hahira, GA?

Local businesses have local customers. It stands to reason that a local business website needs to have its strongest presence in local searches. So how do you give your business website greater search appeal for local users?

Mobile search is bringing about rapid change in local online marketing. The exact number varies depending on the source, but it’s a safe bet that at least 800 million location-relevant searches are conducted from mobile devices each month — and the number of mobile searches is growing every month as more people begin to use mobile digital devices. […]

Getting your new E-commerce store up and running is only half the fun. Once that’s done – then you’ve got to figure out how to efficiently run your store in order to maximize your bottom line.

Very little of it qualifies as rocket science. In fact, most of it is nothing more than running to ground a bunch of little issues – any one of which can cause endless headaches for your new enterprise. As with most things business, what you’ll soon discover is that the devil is in the details. […]