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There is much thought that goes into any new website, and the larger your site and the more features it has the more planning will be needed to ensure your goals are met.  But before we jump into determining your website needs, let’s start with the needs of your customers.

It is important to realize your website is not for you.  You are not marketing to yourself – you are marketing to potential customers.  You are not trying to sell products and services to yourself – you want THEM to buy from you.  To do this you need to know how to appeal to them.  What are their needs that you can serve with the products and/or services you offer? […]

NetSource’s web design team is proud to launch a new website for Alvarez Truck Brokers of Florida, Inc. Since 1974, Alvarez Truck Brokers has been proudly serving partners and customers in Ocala, Florida.

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If you have determined your website is due for a redesign, now is the time to start setting your goals for it.  Before you think about color schemes, visual eye candy, or even a budget, determining what your website goals are will help guide all other aspects of the planning and design of the site.  Yes, even before determining your budget, you should set your goals.  Then based on your budget, you can scale your goals accordingly.

I speak to a lot of business owners about their websites.  There is a surprising variety of goals that I hear from these business owners as to what they are seeking.  While I’m no fan of design by committee, I do see that most of the best goal setting for a website redesign comes from a company where multiple staff or department heads are consulted.  Different departments have different vantage points on the business and thus can see different needs that may not be obvious to others – even the business owner.

To give you a head start on ideas for your goals, I’ll give you a peak into some of the most common goals I’ve heard from clients during my 17 years with NetSource: […]

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While the age of a website is a good indicator of whether it is time for it to be redesigned, in truth there are more indicators to consider.  Like us humans, some websites age better than others.  You can be 100 years old and still run a marathon (it’s very rare, but it’s been done) or 20 years old and an out of shape couch potato (probably not as rare, unfortunately).  A well designed site from a reputable development company can have a much longer and more productive lifespan than a poorly designed website.  That said, you should do a health report on your website each year to make sure it is still performing at it’s best for you.

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The NetSource Technologies’ design team has just launched a new, redesigned website for Archifence, Inc., a company that specializes in commercial and residential horse farm development. Projects range from a residential fence job to converting raw land into a large site-plan for training. Archifence, Inc. plans each development project around the smallest details of horses such as their safety, comfort and stress levels. For over 13 years Archifence, Inc. has been attending to clients in the Florida area but its previous website was outdated and not designed for optimum user experience. NetSource Technologies web experts built a custom design that enhances the brand and is easier for users to navigate through on a desktop or mobile device. […]

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Everyone knows what bad design looks like. I know what you’re thinking: If everyone knows what bad design looks like, then why do people still think animated flaming skulls on websites are a good idea? […]

The world we know today is one of digital dominance, and the average amount of time spent online increases every year. People have become more interested in online shopping because they think they can get better deals online and won’t have to shop in crowded malls or stores.  According to nchannel.com, 64% of people think customer experience is more important than price and 65% of people have cut ties over a single poor experience.

Numerous factors are taken into account when discussing customer experience and the most important factor of customer experience is website design. Your website’s design determines how a customer feels and interacts with your brand.

So how do you know if your business has poor website design? Here are the top 4 warning signs that your web design needs improvement:

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The expert design team at NetSource Technologies recently launched www.thecenters.us, a new custom-designed website for The Centers, Inc., a private, non-profit organization providing a full range of mental health, recovery support, and child safety services to the residents of Citrus County and Marion County, Florida.

As part of their rebranding strategy, The Centers needed a new website that could improve their overall user experience. Their new website design makes it easier for visitors to find information, navigate the site, and access The Centers’ social media pages.
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At some point in your online life you’ve probably visited a website where a form popped up asking you to fill out some basic information: name, email, phone number, etc. Maybe you’ve never filled one out, or maybe you’ve filled them all out (which is why you spend the first 15 minutes of your day deleting promotional emails from your inbox). Either way, you understand the concept.

These forms, a.k.a. lead forms, are actually a tool that website owners use to get more information about their current customers or new customers. They also allow website owners to stay in contact with customers, keep them informed, or provide them with certain benefits. […]

Deciding exactly what to do with your business’ online marketing can be a real challenge. Let’s say, for example, that your website gets plenty of traffic but you don’t think it’s bringing in as many customers as it should. The site is informative and it looks nice — hey, there’s even a call-to-action featured prominently on the home page — but only a tiny fraction of your site visitors are following through by submitting a contact form or sending in an email. A junior rocket scientist on your staff suggests that maybe something on the site should be changed to drive more conversions. All you have to do is figure out what sort of change will deliver the higher conversion rate your business needs. […]