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improving a website

Turn online traffic into customers

March 15, 2013

After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process. Improve targeted traffic Before you make changes to the conversion tools on your website or landing page, it’s [...]

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Is your website friendly to local search?

August 30, 2012

For the average small business website, which type of search results are the most important? Maybe a better way to phrase that is: Where are your customers? If you run a restaurant in Ocala, are you going to get more customers from Summerfield, or from Hahira, GA? Local businesses have local customers. It stands to [...]

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Five Tips for a Successful E-Commerce Website

June 11, 2012

Getting your new E-commerce store up and running is only half the fun. Once that’s done – then you’ve got to figure out how to efficiently run your store in order to maximize your bottom line. Very little of it qualifies as rocket science. In fact, most of it is nothing more than running to [...]

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Website Usability: Who Are You?

May 3, 2012

If you’re a super-hero like Spiderman or The Tick, a secret identity can come in handy. When you’re running an E-Commerce website, however, shrouding your company details in mystery can ruin your business. One of the main disadvantages of E-Commerce is that consumers can’t see, touch or feel the actual products offered on your website. [...]

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How to Manage Your Content for Best Search Engine Results

April 26, 2012

If your website is built on a content management system (CMS), you’ve got a powerful tool in your hands. You can use your CMS to keep all of the information on your site up-to-date, provide fresh and engaging information to your site visitors and manage all of your site’s resources to maximize your search engine [...]

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Your Website: It’s About Time

April 23, 2012

Websites offer a seemingly endless amount of space for your content, especially compared to traditional media like print or broadcast. For a relatively small hosting fee, you can literally publish entire libraries of text. An average 500 MB hosting account has enough room for more than 150 copies of Leo Tolstoy’s “War and Peace,” 400 [...]

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5 Things to Consider Before Starting Your New Website Project

April 9, 2012

So you’ve decided you need a new website, or your existing website needs a facelift?  Not so fast!  Before you choose a website developer and spend your money on a new website, there are several things you need to consider carefully in order to get the most out of your investment.  And there are some [...]

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Google Hate Me

April 5, 2012

Running your own website and trying to get it to rank well in search results can be a frustrating experience. Even though you put a lot of time and effort into your site, and you think you’re following all the rules, you still feel like you’re walking around in a t-shirt silk-screened with “Google Hate [...]

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Think Before You Re-Invent the Wheel

March 1, 2012
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Back in the Internet’s version of the Age of Steam — around 2002 — retail giant Walmart (which was still officially “Wal Mart” at the time) made a bold move to insource all of its Electronic Data Interchange (EDI) functions. EDI is a critical behind-the-scenes operation that allows huge retail chains to manage their supply [...]

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Boing! Reduce Your Website’s Bounce Rate

February 16, 2012

Search for the term “bounce rate” on the Internet, and you can find any number of very technical explanations. Some of them even include a nifty mathematical formula or two. But as a business owner, here’s all you should really care about: Bounce rate is basically a measure of the percentage of visitors to your [...]

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Five Tips for Better Online Text Content

January 26, 2012

Search engines love good text content, so why do so many website owners and their web designers devote so little effort to creating the words that will represent them on the Internet? Creating text content that works for your website takes some time, and even more thought. A few elemental mistakes can negatively impact the [...]

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Outdoor Business Photos: Success Is in the Timing

January 16, 2012
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When a website represents your business online, you can’t really afford for it to have bad photos running around scaring away your customers. Hiring a professional photographer for your business images is the best solution, but it’s not always practical for everybody. So a lot of website owners resort to taking their own photos, or [...]

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