Deciding exactly what to do with your business’ online marketing can be a real challenge. Let’s say, for example, that your website gets plenty of traffic but you don’t think it’s bringing in as many customers as it should. The site is informative and it looks nice — hey, there’s even a call-to-action featured prominently on the home page — but only a tiny fraction of your site visitors are following through by submitting a contact form or sending in an email. A junior rocket scientist on your staff suggests that maybe something on the site should be changed to drive more conversions. All you have to do is figure out what sort of change will deliver the higher conversion rate your business needs. […]
Located at the Pineland Marina, Island Girl Charters is a water taxi service to North Captiva Island. We were very excited to work on another project for one of our longtime clients, Virtual Realty Enterprise. NetSource has completed other projects for them such as a redesign of PinelandMarina.com, the VRELLC.com website, Social Media campaigns and print work. […]
Your website is an opportunity for you to make a good impression and help existing and potential customers decide whether or not they should do business with you. Even if your business is mostly offline (i.e. you don’t have an ecommerce site), you should still be very worried about the impression you are making online. The majority of consumers now use the web to research everything from the new restaurant that opened downtown to the accounting firm they are considering bringing business to next year. Even if their purchase or business transaction will happen in the “real” world, their decision is often made before you even get to meet your potential customer.
You only get one chance to make a good first impression, so avoid these common pitfalls at all costs! […]
More and more, a company’s website is the first, valuable interaction with a new customer. Is your website stuck in the Stone Age (and by Stone Age, I mean the 90’s and 00’s)? What impression are you giving the 58% of American adults who according to Pew Research Center research the products and services they are interested in online before purchasing or engaging a company? […]
After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process.
Improve targeted traffic
Before you make changes to the conversion tools on your website or landing page, it’s important to improve the quality and/or relevance of your in-bound traffic. Attracting the right people to your website is critical to increasing conversions at a lower cost. Begin by evaluating your lead sources and determine the alignment of your prospects with your product. […]
For the average small business website, which type of search results are the most important? Maybe a better way to phrase that is: Where are your customers? If you run a restaurant in Ocala, are you going to get more customers from Summerfield, or from Hahira, GA?
Local businesses have local customers. It stands to reason that a local business website needs to have its strongest presence in local searches. So how do you give your business website greater search appeal for local users?
Mobile search is bringing about rapid change in local online marketing. The exact number varies depending on the source, but it’s a safe bet that at least 800 million location-relevant searches are conducted from mobile devices each month — and the number of mobile searches is growing every month as more people begin to use mobile digital devices. […]
Getting your new E-commerce store up and running is only half the fun. Once that’s done – then you’ve got to figure out how to efficiently run your store in order to maximize your bottom line.
Very little of it qualifies as rocket science. In fact, most of it is nothing more than running to ground a bunch of little issues – any one of which can cause endless headaches for your new enterprise. As with most things business, what you’ll soon discover is that the devil is in the details. […]
If you’re a super-hero like Spiderman or The Tick, a secret identity can come in handy. When you’re running an E-Commerce website, however, shrouding your company details in mystery can ruin your business.
One of the main disadvantages of E-Commerce is that consumers can’t see, touch or feel the actual products offered on your website. People like to know what they’re buying. Fortunately, it’s a disadvantage that can be overcome to a degree by including plenty of good product-specific content like photos, videos and reviews. Another disadvantage is that consumers can’t see you — or your business — and gain a sense of trust from that contact. As much as people like to know what they’re buying, they also want to have confidence in who they’re buying from. […]
If your website is built on a content management system (CMS), you’ve got a powerful tool in your hands. You can use your CMS to keep all of the information on your site up-to-date, provide fresh and engaging information to your site visitors and manage all of your site’s resources to maximize your search engine results. As with most tools, however, content management can be used for both good and evil. It’s the “evil” part you want to avoid.
Poor content management practices can kill your website’s search engine rankings in a short amount of time. Conversely, follow a few simple guidelines every time you post or edit content and you can improve your site’s search engine optimization. Use these recommendations as a sort of checklist to stay on the SEO straight-and-narrow: […]
Websites offer a seemingly endless amount of space for your content, especially compared to traditional media like print or broadcast. For a relatively small hosting fee, you can literally publish entire libraries of text. An average 500 MB hosting account has enough room for more than 150 copies of Leo Tolstoy’s “War and Peace,” 400 copies of Melville’s “Moby Dick” or 600 copies of James Fennimore Cooper’s “Last of the Mohicans.”
When you’re passionate about your business, the temptation is to use as much of that space as possible to share your enthusiasm and expertise with potential customers. But it’s all a trap, a painful deception. The truth of the matter is that your customers have a lot less time than you have space. […]
So you’ve decided you need a new website, or your existing website needs a facelift? Not so fast! Before you choose a website developer and spend your money on a new website, there are several things you need to consider carefully in order to get the most out of your investment. And there are some details that if they aren’t taken care of BEFORE you start building that website, could doom you to failure.
Make sure you know the following, and can communicate the answers to your developer, to get the best possible results. […]
Running your own website and trying to get it to rank well in search results can be a frustrating experience. Even though you put a lot of time and effort into your site, and you think you’re following all the rules, you still feel like you’re walking around in a t-shirt silk-screened with “Google Hate Me” in 8-inch letters.
Google, like most other search engines, isn’t out to get you. But search engines are pretty picky about the quality of their search results. Some sites don’t rank well simply because of poor SEO practices. Other sites, however, may do a lot “right” with SEO and still not rank well because they also feature very big “wrongs” in other areas. […]