Pitfalls of Social Media Automation

Social media automation tools and services are some of the biggest benefits of any online marketing strategy, but be sure you don’t take all of the personal engagement and traffic generation potential out of your posts by relying too heavily on this.  Here are 5 things to watch out for regarding social media marketing automation. […]

Marketing with Instagram

In this 3rd installment of our Social Media Marketing series, Brent Haeseker and Veronica Buhl discuss Instagram and how to use it to promote your business.  They also break down the demographics to help you determine if Instagram’s user base is the right audience for your product or service offering.  You may discover Instagram is where you need to be reach your customers, or maybe not?  Watch to find out.

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Social Media

Social Media Marketing! The term is thrown around everywhere these days but is it all hype? Should you be paying attention and jumping on the social media bandwagon? The answer is an unequivocal ‘Yes, you should be paying attention’ especially if you want your business to reap the rewards it has to offer.

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Woman using Instagram app on Apple's iPhone 6

It’s no surprise that social media platforms such as Facebook and Twitter are an important part of a business marketing plan, however many businesses overlook the important role Instagram plays in that marketing plan.

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Photographer at location shot

In the social media ruled world we live in today, the use of quality imagery has become a necessity for any business with hopes of being successful. Some of the most popular sites that offer a means to spread information about your business operate mostly if not totally with the use of images. Platforms like Instagram, Pinterest, Snapchat, and Facebook offer users the ability to add images to posts. Looking at how successful these companies have been and are currently, there must be something to incorporating this feature.

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İstanbul, Turkey - January 26, 2016: Woman hands holding an Apple iPhone 6 and taking photos of a food with Instagram application. iPhone is a touchscreen smart phone produced by Apple Inc.

Social media has come a long way since the original MySpace or Facebook days. Nowadays, it’s not uncommon for people to have multiple social media accounts that they post to once, twice, sometimes three times a day. These new platforms including Twitter, Snapchat, Pinterest, and Instagram, just to name a few, each have their own features that can help your business achieve different goals. However, not every business is right for every type of social media. Keep reading to find out if Instagram is right for your business.

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