Marketing with LinkedIn

Are you using LinkedIn to its fullest potential? Brent Haeseker and Veronica Buhl return for the second installment of their Marketing with Social Media series. This time they discuss how you should be using InMail, business pages, and industry specific groups to maximize your networking abilities.

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Have you considered using LinkedIn as a way to promote your business? LinkedIn is an emerging network for business professionals to connect and share ideas. What’s great about using LinkedIn to advertise is that you can target specific industries, job titles, and companies by size. You can also narrow it down by location. Not sure if LinkedIn is right for your company? Check out this article that explains popular social media platforms and what companies will benefit the most from having those platforms. Here is a quick run through of creating your first LinkedIn Campaign. […]