Loyalty is a buzz word nowadays and seems to be a constant battle between retailers, airlines, and credit card companies competing for the same customers with similar offers. But what’s missing is actual loyalty and you’ll discover through this article there is a fundamental difference between loyalty and rewards programs.
Most offline and online businesses understand that to be successful you need to create long term, meaningful relationships with customers. But how? Well, you can offer a rewards program which will drive some repeat sales and increase your bottom line but that doesn’t create long-term customer relationships. The key to long-term sustainability is through loyalty programs that make your business indispensable to your followers.