Social Media Automation is the use of software and apps to help manage and automate social media management. This can include post scheduling, synchronizing posts and content between social platforms, and setting up automatic responses to messages and social actions taken by your followers and customers. Spending time to create automated posts and events can eliminate the need to spend time every day on your business’ social media activities.
Automation and efficiency are some of the biggest benefits of any good online marketing strategy, but be sure you don’t take all of the personal engagement and traffic generation potential out of your posts by relying too heavily on automation. Here are some tips to make sure you don’t turn your business’ social feeds into “anti-social” feeds!