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Website Usability: Who Are You?

May 3, 2012

If you’re a super-hero like Spiderman or The Tick, a secret identity can come in handy. When you’re running an E-Commerce website, however, shrouding your company details in mystery can ruin your business. One of the main disadvantages of E-Commerce is that consumers can’t see, touch or feel the actual products offered on your website. [...]

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By the Numbers: Believe What You See

April 19, 2012

Contrary to what some people might think, website statistics were not invented by the Brothers Grimm. They’re not fairy tales, nor are they numbers pulled out of thin air by College Johnnies who want to show how smart they are. Website statistics are built on real-world data, and they can tell you a lot about [...]

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Think Before You Re-Invent the Wheel

March 1, 2012
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Back in the Internet’s version of the Age of Steam — around 2002 — retail giant Walmart (which was still officially “Wal Mart” at the time) made a bold move to insource all of its Electronic Data Interchange (EDI) functions. EDI is a critical behind-the-scenes operation that allows huge retail chains to manage their supply [...]

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Checklist for the Aspiring E-Commerce Owner

January 31, 2012

In a previous post, I pointed out that E-commerce is real business. If you’re an aspiring E-commerce owner, that means you need to do many of the same things as a “bricks and mortar” startup. Write (and execute) a business plan, secure your suppliers, budget your cash and prepare for customers.

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E-Commerce Is Real Business

January 18, 2012
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If you’re new to the universe of E-commerce, there’s a Big Secret that you need to know. The night before you launch your E-commerce website, a squad of specially trained gremlins will break into your office and steal your Easy Button. It doesn’t matter where you hide it, how much you paid for it or [...]

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How to Wreck Your Website Project in Four Easy Steps

January 11, 2012
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You’ve decided that this year, finally, your business deserves a new website. Maybe you want to get rid of the current website, which was built on that free hosting service by your nephew. Or maybe your business has never had a website before at all. Either way, creating a website can be a daunting project. [...]

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Does Your Website Match Your Business?

January 4, 2012

Are the walls of your business overgrown with mildew and crusted with old paint? Does the receptionist’s desk proudly display an “Employee of the Year” photo of somebody who retired in 1997? Do you keep inventory space in the warehouse reserved for products you haven’t carried for the last five years? I hope not. Your [...]

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E-commerce? Don’t forget the shipping

August 17, 2010

One of the most common problems that trips up aspiring e-commerce store owners is the issue of shipping. When I’m helping a client plan their e-commerce project, one of the first questions I like to ask is: “How do you plan on getting your products into the hands of your customers?” About half the time, [...]

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Testing helps improve site conversions

March 23, 2010

Testing your website pages, especially landing pages and sales pages, is one of the simplest things you can do to tweak your web site and attain higher conversions. In addition, you can learn more about content creation, as well as your customers’ interests, through testing than by any other method.

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Recommended Reading: 10 Things You Can Do to Make Your Online Business Money

January 22, 2010

If you have an online business, this article can help you kick-start the year with straightforward and affordable suggestions for getting your business, message and products out there in front of potential customers. I highly recommend it. 10 Things You Can Do to Make Your Online Business Money by Susan L. Reid

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Turning website visitors into customers

January 11, 2010

After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process.

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Big problem, small solution

November 18, 2009

The folks at Country Meats had a problem. The Ocala-based producer of smoked-meat snack sticks had recently added to their marketing reach by starting to take orders from their fund-raising customers through an online order form. Unfortunately, they were facing an issue commonly encountered by many businesses on their initial entry into the world of [...]

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