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Turn online traffic into customers

March 15, 2013

After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process. Improve targeted traffic Before you make changes to the conversion tools on your website or landing page, it’s [...]

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Don’t be surprised by customers

March 1, 2013

When you launch a new E-commerce web site above all else there is one thing you need to be ready to face: Customers. That might sound like a “Duh-uh” comment, but not every E-commerce operator is as prepared as they should be when their new store goes online and the first order (or ten or [...]

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Save your business with data backup

February 8, 2013

What would you do if the computer system storing your customer records or sales information suffered a hard drive failure or other catastrophic event that caused it to lose all of its stored data? Would your business be able to continue operating? Could you continue to market, advertise and fulfill orders? With the growing value [...]

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Choice of hosting is crucial to E-commerce success

January 22, 2013

How important to the success of your E-commerce site is your choice of hosting service? Pause for a moment and consider: Without reliable and secure web hosting, you don’t have an E-commerce site in the first place. The standard talking points of uptime and cost aren’t entirely unimportant to your site’s hosting equation, obviously. Server [...]

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Get more power from standalone E-commerce

January 16, 2013

One of the big advantages to a stand-alone E-commerce solution is that a skilled developer can completely customize both the design and the programming to suit your specific business requirements. No two businesses are run exactly the same way. This means that they frequently have demands that simply can’t be satisfied within the limits of [...]

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The pros and cons of hosted E-commerce

January 9, 2013

When a small business owner makes the decision to enter into the world of E-commerce, the first decision that confronts them is usually whether they need to build a stand-alone E-commerce web site or sign-on with a hosted application provider like Magento or BigCommerce. Each approach has its advantages and disadvantages. What the small business [...]

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E-commerce requires budget planning

January 2, 2013

Translating your E-commerce idea from concept into reality requires an investment of time, money and resource. For the small-business entrepreneur, a first-time E-commerce project can generate a few unpleasant budget surprises. Some of your project’s budget elements may be self-evident, but a few are less obvious. An experienced and reputable E-commerce developer should work through [...]

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Beware the back alleys of E-commerce

September 14, 2012

Spend some time surveying a variety of E-commerce sites (without spending money on them, that is…), and chances are you’ll come across some sites that offer name-brand gadgetry at incredibly good prices. Sites like these often sell items such as air-conditioning components, portable power equipment or computer hardware. With a little bit of research you’ll [...]

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Who’s minding the store?

September 6, 2012

Just like a bricks-and-mortar store needs somebody behind the counter, an E-commerce web site requires somebody behind the scenes to make things run smoothly. Your E-commerce site is never going to be a fire-and-forget operation. Somebody has to process the orders. Somebody has to insure payment has been made. Somebody has to manage inventory and [...]

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Giving cloud services a black eye

July 18, 2012

In a post last week, I mentioned that sometimes something good accidentally happens as a result of the dark machinations of the technology industry’s various would-be Evil Overlords. In the interest of fairness, this week I’m going to point out that more often than not, when the Evil Overlords get involved in the affairs of [...]

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Chrome Apps: Helpful software, usually cheap

July 11, 2012

In the technology business, sometimes it’s difficult to figure out which group of Evil Overlords has the best secret conspiracy strategy for world domination. At times it almost seems that the Evil Microsoft Overlords, the Evil Apple Overlords and the Evil Google Overlords have agreed to take turns wearing the Most Evil Conspiracy Ever championship [...]

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Your Social Media Policy: Part Two

July 3, 2012

Suppose, for a moment, that you’ve decided your business needs to have an official social media policy. Now you’ve got to figure out what your brand-new policy should include. Details of the policy will differ a bit depending on whether or not your company uses social media for marketing and/or customer relations. Regardless, as I [...]

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