Before we dive in, lets test your knowledge!
- What is the best way to build your web presence? Social Media? PPC? SEO? If you have no idea where to start, read- A Comprehensive Guide to Building Your Presence Online
- What is SEO? Any business owner that owns a website should know what SEO is and why it’s important to their business. If you have no clue, then read- SEO Matters: What it is and why you can’t ignore it
- Did you hear about the BIG Google changes? Learn more about the changes coming to Google AdWords and the Search Index. Read- Google AdWords Update: New Local Search Revealed & Google Splitting Search Index: What does that mean for you?
Woo, glad we got that out of the way! Now if you read any of the articles above or have browsed the internet in the past, oh let’s say 2 years, chances are you’ve heard about the seismic shift of consumer device usage from desktop to mobile. In response, Google has been announcing big changes left and right, starting with the Mobile algorithm update, dubbed “Mobilegeddon,” continuing at the Google Summit and more recently the upcoming split of the search index into the mobile index and desktop index. So how do we take advantage of these changes in 2017?