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online marketing

NetSource Website Design for Pumpkin Masters Wins District ADDY® Award

April 16, 2012

NetSource Technologies’ 2011 website design for Pumpkin Masters has been awarded a Silver ADDY® by the American Advertising Federation’s District 4. The award qualifies the Pumpkin Masters site design to compete as a finalist in this year’s National ADDY® Awards. The ADDYs are the largest creative competition in the country with over 40,000 local entries [...]

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Learn to Speak Video: Transition Basics

March 21, 2012

Does anybody remember 1-inch analog video tape? Back when I was a lad (which I’ll define here as “when I still had hair”), if you wanted to learn how to edit video, 1-inch video tape is what you worked with. A video editing console was as big as a Volkswagen, had knobs the size of [...]

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Editing Tips for Online Video

March 14, 2012

As I’ve mentioned previously, the difference between a confusing visual mash-up and an online video that can help you sell often boils down to what happens after you shoot the video. Post-production — what you do with your video editing software — is where you assemble the whole project and get it ready to go [...]

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Be Productive With Social Media

February 22, 2012

If you’re even a casual user of social media sites like Facebook or Google+, by now you’ve probably come across at least one or two businesses that have some sort of presence on them. Maybe you’ve “liked” them, “fanned” them or “connected” with them. Think about it the next time you click on one of [...]

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More Tips for Online Video That Sells

February 20, 2012

Now that you’ve had some success with the basics of making a video for your website (you are using my Tips for Online Video That Sells, right?), you’re no doubt impatient to absorb some additional pointers that will make your videos even more useful. You still won’t quite be ready to take your clips to [...]

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Four Reasons to Consider Google+

February 13, 2012

I know what you’re thinking: “Oh great, not another social media website that I have to manage!”  Yep, that was my reaction to Google+ when it was released last year too. Regardless, I did my part as a web professional to set up an account shortly after it was introduced in order to familiarize myself [...]

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How to Wreck Your Search Rankings in Four Easy Steps

February 9, 2012

Poke around the NetSource blog here for long enough, and you’re bound to bump into a number of posts about search engine optimization . Search the big, wide Internet and you’ll find even more information about it.

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By the Numbers: Quantify Your Marketing

February 7, 2012

Most business owners have heard the old saw: Marketing is the gas that makes your business go. If consumers don’t know who you are and what you do, they can’t do business with you. Simple enough, right? But let me ask a follow-up question: What kind of gas mileage are you getting from your marketing? [...]

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Tips for Online Video That Sells

February 2, 2012

The proliferation of small, inexpensive video cameras, coupled with the ease of online video sharing, has made wildly gyrating, poorly composed videography with garbled sound commonplace in the public eye. But just because people have seen a lot of poor video doesn’t mean they like it.  Bad video is often good for a laugh, but [...]

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Your Advertising Dollars Aren’t Spaghetti

January 23, 2012

It’s one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it’s done. You don’t even have to be addicted to the Food Network or the Cooking Channel to know that just isn’t true. If a noodle sticks, it usually means nothing more than you just threw a [...]

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Getting Positive Reviews Online

January 9, 2012

Online review sites are becoming more and more vital to consumers as they research businesses and products online.  Sites like Yelp and Google Local allow customers to post their reviews for others to read, making them a powerful influence in consumer buying decisions. According to the MIT Technology Review, for every one dollar U.S. consumers [...]

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4 Social Networking Techniques to Avoid

January 2, 2012

Social networking can be a time-consuming endeavor, so the temptation to cut corners is big.  There are tools, techniques, and add-ons available that seem like a great idea to help you streamline your social media strategy and save time… until they start to undermine your efforts to connect in a real way to your customers.  [...]

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