Hand holding tablet with Live Streaming word on wood table ,Internet marketing concept..

In terms of mass media, video is king to consumers. While not all video receives the same amount of attention from consumers, as a whole, Americans spend a combined total of over A BILLION hours a day watching videos. Needless to say, video can be of great use to your business for advertising and marketing efforts. What about a live feed though?  Seeing that social media sites don’t seem to be a passing fad, it may be time to consider using live streaming tools for your business.

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Social Media

Social Media Marketing! The term is thrown around everywhere these days but is it all hype? Should you be paying attention and jumping on the social media bandwagon? The answer is an unequivocal ‘Yes, you should be paying attention’ especially if you want your business to reap the rewards it has to offer.

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Photographer at location shot

In the social media ruled world we live in today, the use of quality imagery has become a necessity for any business with hopes of being successful. Some of the most popular sites that offer a means to spread information about your business operate mostly if not totally with the use of images. Platforms like Instagram, Pinterest, Snapchat, and Facebook offer users the ability to add images to posts. Looking at how successful these companies have been and are currently, there must be something to incorporating this feature.

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smart city and smart phone application using location information, hand hold smart phone, vector illustration

Darts in bull's-eye

Incorporating location intelligence into your marketing can drastically drive up results by getting your business and its message out to the right audience at the right time. When you know how to use geomarketing in an effective way, you build trust with your consumers and can easily provide them with the information they need. One form of geomarketing is local listings. these are the free business listings from sites like Google, Yelp, YP, etc. It is important for you to claim your business listings. Here’s why:

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So you finally got your website up, running, and ready for client/customer interaction but what comes next? Many people think you just stop there and let the website do its magic. However, one of the best things you can do to increase customer interaction and referrals is to add videos to your website yet many find the idea a daunting one. I am here to tell you that it does not have to be hard at all and, in fact, it can be quite a lot of fun too. So here are five ideas to get you started. […]

Social media concept jigsaw piece reading marketing, networking, community, internet etc

Over the years Facebook has become a staple in the daily lives of most Americans. In that time, Facebook has made a wide variety of updates and changes to meet the needs of its users. With such a large portion of the population using Facebook, it has become a must to use this tool to reach more potential customers for your business. For a long time, users were creating “pages” for their businesses that were actually Personal Accounts, and using them to gain traction in the online market. As more users created these sorts of pages, Facebook took notice and began to guide them towards the use of a tool that better catered to a business’ specific needs rather than the workarounds that they had been using. While some businesses try to hold on to the idea that using a personal page for business is better, Facebook has taken a more aggressive stance against this, saying “It’s against the Facebook Terms to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page.” (Facebook.com/help). Keeping this in mind, we will go over some of the other differences between the two types of accounts and show why you should choose to create a Business Page for your online marketing needs. […]

Group of People Connection Digital Device Concept

It may seem odd that we are at the fifth stage of this blog series on Business Website Success for redesigning your website and we have yet to talk about website design or budgeting.  You may already have some initial design ideas in your head or a rough budget projection, but until you determine all aspects of what it takes to have a profitable business online – design AND marketing – your design concepts or budget may be off base from your true needs.

In this stage of the planning, we are going to look at initial marketing ideas.  I say initial marketing ideas as we are not locking anything down yet. Instead, we are getting a clearer assessment of what is needed to promote the website (or more importantly, your business) after launch and what options are available.  Marketing can be a hidden or overlooked expense for many business owners, so getting this information up front helps to avoid surprises later. […]

want-need

There is much thought that goes into any new website, and the larger your site and the more features it has the more planning will be needed to ensure your goals are met.  But before we jump into determining your website needs, let’s start with the needs of your customers.

It is important to realize your website is not for you.  You are not marketing to yourself – you are marketing to potential customers.  You are not trying to sell products and services to yourself – you want THEM to buy from you.  To do this you need to know how to appeal to them.  What are their needs that you can serve with the products and/or services you offer? […]

NetSource’s web design team is proud to launch a new website for Alvarez Truck Brokers of Florida, Inc. Since 1974, Alvarez Truck Brokers has been proudly serving partners and customers in Ocala, Florida.

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Before we dive in, lets test your knowledge!

Woo, glad we got that out of the way! Now if you read any of the articles above or have browsed the internet in the past, oh let’s say 2 years, chances are you’ve heard about the seismic shift of consumer device usage from desktop to mobile. In response, Google has been announcing big changes left and right, starting with the Mobile algorithm update, dubbed “Mobilegeddon,” continuing at the Google Summit and more recently the upcoming split of the search index into the mobile index and desktop index. So how do we take advantage of these changes in 2017?

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Pinterest-logo

Pinterest should be one of the top contenders as a marketing avenue for your business.

According to Salesforce, which has access to Pinterest’s user data, Pinterest accounts for approximately 23% of social media-inspired sales. Assuming your target market fits Pinterest’s demographic (70% female, average age of 40), here are 17 ways to use the service to promote your business in 2017 (and beyond).

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