Does anybody remember 1-inch analog video tape? Back when I was a lad (which I’ll define here as “when I still had hair”), if you wanted to learn how to edit video, 1-inch video tape is what you worked with. A video editing console was as big as a Volkswagen, had knobs the size of baseballs and hummed along on a three-phase power supply that needed an air conditioning booster just to keep from igniting the fabric of your bell-bottom blue jeans.

Video technology has changed a lot over the years. One thing that hasn’t changed, however, is the essential grammar of visual communications. Just as every natural spoken and written language has a grammar — a set of structural rules that governs its composition — the international language of video has a “grammar” all its own. […]

As I’ve mentioned previously, the difference between a confusing visual mash-up and an online video that can help you sell often boils down to what happens after you shoot the video. Post-production — what you do with your video editing software — is where you assemble the whole project and get it ready to go in front of your potential customers.

You don’t need to develop professional-grade editing skills to produce a solid sales video. The basics of editing a sales video are straightforward — you just need to apply them consistently. Here are three important areas to focus on when you take your online sales video into post-production: […]

If you’re even a casual user of social media sites like Facebook or Google+, by now you’ve probably come across at least one or two businesses that have some sort of presence on them. Maybe you’ve “liked” them, “fanned” them or “connected” with them. Think about it the next time you click on one of those little buttons or icons: You’ve just made that business very happy, because you’re directly engaging with its online marketing. […]

Now that you’ve had some success with the basics of making a video for your website (you are using my Tips for Online Video That Sells, right?), you’re no doubt impatient to absorb some additional pointers that will make your videos even more useful. You still won’t quite be ready to take your clips to the Sundance Film Festival, but even small improvements can give your online videos more selling power. […]

Most business owners have heard the old saw: Marketing is the gas that makes your business go.

If consumers don’t know who you are and what you do, they can’t do business with you. Simple enough, right? But let me ask a follow-up question: What kind of gas mileage are you getting from your marketing? Don’t take a guess; speculation won’t do. Unless you want to risk a lot of wasted money, you need the hard numbers. […]

The proliferation of small, inexpensive video cameras, coupled with the ease of online video sharing, has made wildly gyrating, poorly composed videography with garbled sound commonplace in the public eye. But just because people have seen a lot of poor video doesn’t mean they like it.  Bad video is often good for a laugh, but it’s not going to sell much of anything. […]

It’s one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it’s done.

You don’t even have to be addicted to the Food Network or the Cooking Channel to know that just isn’t true. If a noodle sticks, it usually means nothing more than you just threw a wet noodle at the wall. Since pasta gets gummier the more it cooks, it might even mean your pasta is over-cooked. […]

Online review sites are becoming more and more vital to consumers as they research businesses and products online.  Sites like Yelp and Google Local allow customers to post their reviews for others to read, making them a powerful influence in consumer buying decisions. According to the MIT Technology Review, for every one dollar U.S. consumers spend online, another five or six are going to off-line purchases that are influenced by online research. In fact, 97% of Internet users in the U.S. gather shopping information online. Yet many business owners still have not ventured into the world of online reviews, even though their customers are researching them and making purchasing decisions based on the online reviews they find.

Here are some tips to help you get started and take control of your online reviews: […]

Social networking can be a time-consuming endeavor, so the temptation to cut corners is big.  There are tools, techniques, and add-ons available that seem like a great idea to help you streamline your social media strategy and save time… until they start to undermine your efforts to connect in a real way to your customers.  Here are 4 things you should avoid: […]

Backlinks are links from related websites to your site, and they continue to be one of the most important elements in search engine rankings.  Search engines consider websites with lots of backlinks to be “authorities” or “popular.”  Unfortunately, getting backlinks from valuable website relevant to your keywords and search terms is one of the most difficult parts of search engine optimization (SEO).  Here are some major DOs and DON’Ts to help you build your backlinks.

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