Search engine experts and online marketers agree that the key to attracting search engines and customers to your website is useful, unique, relevant content that can’t be found elsewhere.  Therefore, content creation is the most important task for all website developers and owners. Unfortunately it is also the most difficult.  It is very tempting to recycle content available elsewhere on the web (like manufacturer descriptions of products), or to provide bland, dated material that doesn’t engage your website visitors.  However, there are a few content types you can focus on that will drive engagement, higher search engine ranking, and conversions on your website. […]

Cyber Monday has already come and gone, and the Holiday shopping season is well under way.  Typically, online retailers should be working on their Holiday strategy some time during the summer, making necessary additions and changes well in advance and planning SEO, online marketing, promos and campaigns beforehand.  However, there are a few things you still have time to take advantage of for some quick boosts. […]

If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner ads).  However, knowing the lingo and technical jargon can mean the difference between the success and failure of your ad campaign. […]

Pay-Per Click, or PPC, is an online advertising strategy offered by the major search engines. Basically the premise is to have a sponsored link that you only “pay” for when somebody “clicks” your ad. In this post I’ll discuss how to tell if PPC is right for you and/or your company. […]

Quora’s goal is to be able to answer questions that Google and Wikipedia can’t. They are accomplishing this goal by posting user generated questions answered by the rest of the Quora community. A rating system that pushes answers up or down depending on community agreement moves the “best” answer to the top. Currently Quora is generating a large amount of buzz online. The main reason for this buzz isn’t the concept – questions and answer sites like Yahoo! Answers have been around for years – but instead the user group is Quora’s greatest strength. It seems that very influential business owners, celebrities, and other major industry leaders are actually active Quora users. Case in point, the question “What is an ideal use case for Amazon PayPhrase?” was personally answered by Amazon CTO Werner Vogels. […]

Your customers have any number of online outlets on which to spread the love (or trash your name).  Do you know what they’re saying?  Do you even know where to find that information?

Here’s a great article to give you the 411:
20 User Review Websites Critical to Small Business

Plus, don’t forget to claim your Google Places listing to take control of your business’ display on Google Maps and Local results.  Don’t know how?  We can help.  Call today.

Years ago I was babysitting my nephew.  He was sitting on the floor in his diapers with a boatload of toys and I was sitting on the floor next to him doing my best to entertain him.  I noticed that whatever toy of his I was playing with he wanted.  He’d reach out his little hand for the toy I had, dropping his current toy in the process.  Doing what any good and caring uncle would do, I decided to experiment on him.  I started picking up random items nearby and playing with them like they were really cool toys too.

“Brrrrrrrr!  Bam Bam Bam!” I exclaimed as I made a rolled up extension cord fly by like it was a fighter jet.  Sure enough, the little hand reached out to grab it, dropping a perfectly good Star Wars X-Wing fighter in the process.  It wasn’t long until I had 2 more Star Wars toys and a Buzz Lightyear figure that shot laserbeams from his wrist while my nephew had various cardboard boxes and an old shoe to play with.

We are naturally inclined to reach for whatever the next big thing is.  Right now, social media is that thing, and for the most part, it is worth reaching for.  But what shiny toys might we be dropping in the process?  Likely it is email marketing. […]

Last month I had the extreme privilege of being selected by NASA to report live at the launch of STS-132, the last scheduled mission for the space shuttle Atlantis.  After a thorough screening process I was issued press credentials and allowed 2 day access to the historic NASA Launch Complex 39 Press Site next to the Vehicle Assembly Building where they prep the shuttles (and the Apollo Saturn V rockets back in the 60’s and 70’s), put them on a giant crawler and move them out to the launch pad.  The funny thing is: I’m not a reporter.  But here I am at the final launch of Atlantis with news crews and media outlets from around the globe.  I’m meeting astronauts, NASA engineers and getting up close and personal viewing at the launch pad where Atlantis proudly stands getting final prepping for launch. How did I, a non-reporter, manage to trick NASA into giving me press credentials for a shuttle launch?  It’s simple: Twitter.

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Viral videos are one of the mysteries of social media marketing; most people assume “going viral” (getting people to share and view your video online, creating buzz) is pretty much luck or the domain of Fortune 500 companies with large ad agencies working for them. Steve Strauss’ article tries to present some concrete steps to help you plan and execute your own viral video.

Read it here: 7 Steps to Creating a Viral Video

If you have an online business, this article can help you kick-start the year with straightforward and affordable suggestions for getting your business, message and products out there in front of potential customers. I highly recommend it.

10 Things You Can Do to Make Your Online Business Money
by Susan L. Reid

We all know about Twitter and Facebook – how could we not as they have been beaten into our brains over the last year.  Most of us are likely fatigued from the overload of media attention they have generated – Facebook this, Twitter that.  Yet if you use these tools to help promote your business, you know the importance of keeping up with any news related to these two social media giants.

On a smaller scale, Twitter and Facebook are not the only games in town to pay attention to as there are newer players on the social media field.  These newer players are helping to define the future trends in social media and networking.  Here are 4 trends to watch and the web apps that are behind them: […]

When it comes to advertising, there are a number of ways to promote your business. Make the most of your advertising budget by creating ads that specifically target your potential customers.

There is no universal advertising solution that works for all businesses, because every business has a unique audience. Once you define your market, you can start thinking creatively to target more customers with your advertisements. For example, a local daycare center may find that advertising on the back of a school play program is more effective than advertising on the radio, because the school program specifically targets parents in nearby schools.

This article will go over many types of advertising media that you can use to promote your business. […]