What’s the first thing you do before you buy something or go to a store?

According to the experts at AdWeek, 81% of shoppers do online research on the company or product they are considering BEFORE they make a purchase. A major part of thisresearch process consists of reading online reviews. Whether we like it or not, reviews are one of the most important and trusted resources that people take into account when choosing where to shop, eat, or do business.

thumb icons for Customer review concept.

As a business owner, reviews are extremely important to your reputation, and they simply can’t be ignored. Your goal should be to generate positive reviews from your customers. But how? How do you get someone to go home and write a review after a good experience? What do you do when someone gives you a bad review?

Don’t worry, keep reading and we’ll answer all these questions for you.

But first, the key to your reputation starts with YOU. […]

The market today calls for more online brand monitoring than ever before. As trends continue, we will see more and more review sites appear. There are many surveys and statistics that show how much consumers are influenced by online reviews. Some studies suggest that up to 90% of purchasing decisions are influence by online reviews [1].  One bad customer experience can now create such a buzz through online resources that your business strategy and success can come crashing down.  In this article you will find tips and resources to help get in front of your brand’s reputation online and appear positively in front of the consumer. […]