Why You Shouldn’t Go Tagless

URL tagging is a very important part of tracking the performance of your AdWords ads and can help you determine which ads and keywords are giving you the best (and worst) ROI. What is URL tagging? URL tagging adds parameters to the end of your ad’s destination...

PPC Minute: Average Position

What is Average Position? A statistic that identifies the spot where your ad ranks on average for the date range selected. To get Google’s definition and more complete details, see their help page. How is it calculated? For the ad and date range selected, the ad...

Paid Facebook Ads: Why you should use them

An effective marketing campaign takes time to build, a lot of data, and near perfect execution. The online marketing world is more competitive than ever, with hundreds of businesses competing for the same customers. A Google AdWords campaign has become a necessity for...

Is Pay-Per-Click Right for You?

Pay-Per Click, or PPC, is an online advertising strategy offered by the major search engines. Basically the premise is to have a sponsored link that you only “pay” for when somebody “clicks” your ad. In this post I’ll discuss how to tell...

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