Pinterest should be one of the top contenders as a marketing avenue for your business.
According to Salesforce, which has access to Pinterest’s user data, Pinterest accounts for approximately 23% of social media-inspired sales. Assuming your target market fits Pinterest’s demographic (70% female, average age of 40), here are 17 ways to use the service to promote your business in 2017 (and beyond).
We’ve all been there. You spend hours on your masterpiece – planning, scooping out messy pumpkin guts, carving away carefully. Finally, you add a candle, turn off the lights, and enjoy your amazing jack-o-lantern. Now you want to save it for posterity in a picture, and also share it online with your friends and family. But the photo you take ends up a blurry, dark mess, and no matter what you do, you can’t capture the awesomeness of your pumpkin…
Here’s how to get the great Halloween pumpkin photo you’ve been dreaming of! […]
When a website represents your business online, you can’t really afford for it to have bad photos running around scaring away your customers. Hiring a professional photographer for your business images is the best solution, but it’s not always practical for everybody. So a lot of website owners resort to taking their own photos, or having somebody on their staff with a decent camera do the job for them. […]
gif, jpg, png… You may have noticed these three little letters at the end of your image files. There are a lot of different types of file formats available for images, so how do you know which one to use?
Each file format has different advantages and disadvantages. Depending on what type of image you are creating, you can pick the file format that will give you the best quality and size for your project.
Here is a handy guide to some of the most common file formats for the web: […]
If you read my last article, Improve Your Website in 5 Steps: Photography, you’ll already know how using photography can make a big difference in your website and other promotional materials. Now the question is, where do you get these photos? […]
Photos can play an important role in delivering your website’s message, whether you are trying to persuade the visitor to buy your products or services, or simply trying to educate them on important information. By using photos thoughtfully, you can support the text on your page and deliver a stronger message. […]
In this article we will take a look at creating some great looking product photos on a budget. We will outline how to shoot a basic product shot. The emphasis will be on background, lighting, and the positioning of the product itself. You can use any small object to shoot that offers a great example to highlight the basics of lighting and shooting an isolated product photo. I have chosen a small friendly shaped incense burner. […]