Ever wondered what your designer or printer is talking about when they start talking about color? Here is a quick guide to color models and working with branded colors, to help you navigate those conversations. […]
Websites are a great advertising medium, they can communicate a great deal of information along with reinforcing your company’s branding. What separates websites from more traditional print advertising mediums is their dynamic instead of static nature. […]
Business cards are an extension of your branding, lending potential clients your information in a memorable package. While business cards are usually an afterthought for conventions, business cards should be seen as small, personal advertisements for your company. I believe that an effective business card clearly answers the following three questions in order:
- What do you do?
- How do I contact you?
- Who are you? […]
When it comes to advertising, there are a number of ways to promote your business. Make the most of your advertising budget by creating ads that specifically target your potential customers.
There is no universal advertising solution that works for all businesses, because every business has a unique audience. Once you define your market, you can start thinking creatively to target more customers with your advertisements. For example, a local daycare center may find that advertising on the back of a school play program is more effective than advertising on the radio, because the school program specifically targets parents in nearby schools.
This article will go over many types of advertising media that you can use to promote your business. […]