It may seem odd that we are at the fifth stage of this blog series on Business Website Success for redesigning your website and we have yet to talk about website design or budgeting. You may already have some initial design ideas in your head or a rough budget projection, but until you determine all aspects of what it takes to have a profitable business online – design AND marketing – your design concepts or budget may be off base from your true needs.
In this stage of the planning, we are going to look at initial marketing ideas. I say initial marketing ideas as we are not locking anything down yet. Instead, we are getting a clearer assessment of what is needed to promote the website (or more importantly, your business) after launch and what options are available. Marketing can be a hidden or overlooked expense for many business owners, so getting this information up front helps to avoid surprises later. […]