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search engine marketing

Is your website friendly to local search?

August 30, 2012

For the average small business website, which type of search results are the most important? Maybe a better way to phrase that is: Where are your customers? If you run a restaurant in Ocala, are you going to get more customers from Summerfield, or from Hahira, GA? Local businesses have local customers. It stands to [...]

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Microdata markup and the bottom line

August 22, 2012

In last week’s blog post, I wrote about structured data markup. That brings up the question of why you might want to consider adding some elements of this markup vocabulary to your website’s code. I’ve read a few articles in prominent, non-technical publications that promote the use of structured data markup — using the Microdata [...]

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Structured data markup provides improved search results

August 15, 2012

If you’re very observant, or if you just spend a lot of time poking at Google or Bing, over the last year or so perhaps you’ve noticed that the search engines are returning results that are a lot more informative than they used to be. “Old” style search are familiar and straightforward; they’ve got a [...]

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Mobile Search Is a Major Motivation

May 15, 2012

Does your business really need to have a website that’s mobile-friendly, or perhaps even a separate version of the site that’s dedicated to mobile device users? That’s a question that a lot of business owners are wrestling with as they watch the mobile operating system (OS) market continue to grow at an amazing rate. There’s [...]

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YouTube Marketing in 4 Easy Steps

December 19, 2011

So you’ve heard that YouTube is the second largest search engine in the U.S., second only to Google (who owns YouTube and includes YouTube search results in Google SERPs as well), and that 20 million visitors search YouTube every month.  A savvy web marketer would jump on the opportunity to corner search results on YouTube. [...]

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3 Content Types That Drive Traffic, Engagement, and Conversions

December 12, 2011

Search engine experts and online marketers agree that the key to attracting search engines and customers to your website is useful, unique, relevant content that can’t be found elsewhere.  Therefore, content creation is the most important task for all website developers and owners. Unfortunately it is also the most difficult.  It is very tempting to [...]

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Is Pay-Per-Click Right for You?

October 13, 2011

Pay-Per Click, or PPC, is an online advertising strategy offered by the major search engines. Basically the premise is to have a sponsored link that you only “pay” for when somebody “clicks” your ad. In this post I’ll discuss how to tell if PPC is right for you and/or your company.

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Improve Your Website in 5 Steps: XML Sitemap

July 13, 2010

In this installment of our “Improve Your Website” series, I’d like to focus on one of the invisible elements of your website that can have an impact on your site’s success. I’m talking of course about the creation of an XML Sitemap, which is one of several SEO best-practices employed by web developers in the [...]

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10 Rules To Follow When Optimizing Your Website

February 9, 2010

In this installment of my “Top Ten” tips to better Search Engine Optimization, I’ll be reviewing “10 Things to Avoid When Optimizing Your Website”. SEO isn’t easy! Let’s just call it what it is, Hard and Time Consuming. A major mistake that a lot of people make, in an attempt to make things easier, is looking [...]

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SEO Best Practices – Avoid the Google Blacklist

January 5, 2010

Google is running a business.  Their business depends on returning the most relevant and useful search results to web surfers, so that they’ll continue to use the Google Search Engine, click on Google ads, and generate revenues.  Because quality search results are so important, Google takes people who try to cheat the system very seriously, [...]

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10 Best Free Online SEO Tools Available Today

December 21, 2009

So you have decided to do your own Search Engine Optimization. Then you have most likely come to the realization that it’s nowhere near as easy as you initially anticipated. You have also found that it is extremely hard, if not impossible, to cover the gamut of SEO without the help of some sort of [...]

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The Long and Short of It…

October 7, 2009

If you’ve done any research into Search Engine Optimization (SEO), you may have encountered the term “keywords” before.  I’d like to introduce you to an advanced concept in keywords and keyword and search engine optimization… optimizing for Long Tail Keywords.

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