If your website is built on a content management system (CMS), you’ve got a powerful tool in your hands. You can use your CMS to keep all of the information on your site up-to-date, provide fresh and engaging information to your site visitors and manage all of your site’s resources to maximize your search engine results. As with most tools, however, content management can be used for both good and evil. It’s the “evil” part you want to avoid.

Poor content management practices can kill your website’s search engine rankings in a short amount of time. Conversely, follow a few simple guidelines every time you post or edit content and you can improve your site’s search engine optimization. Use these recommendations as a sort of checklist to stay on the SEO straight-and-narrow: […]

So you’ve decided you need a new website, or your existing website needs a facelift?  Not so fast!  Before you choose a website developer and spend your money on a new website, there are several things you need to consider carefully in order to get the most out of your investment.  And there are some details that if they aren’t taken care of BEFORE you start building that website, could doom you to failure.

Make sure you know the following, and can communicate the answers to your developer, to get the best possible results. […]

Apr 5, 2012

Google Hate Me

Running your own website and trying to get it to rank well in search results can be a frustrating experience. Even though you put a lot of time and effort into your site, and you think you’re following all the rules, you still feel like you’re walking around in a t-shirt silk-screened with “Google Hate Me” in 8-inch letters.

Google, like most other search engines, isn’t out to get you. But search engines are pretty picky about the quality of their search results. Some sites don’t rank well simply because of poor SEO practices. Other sites, however, may do a lot “right” with SEO and still not rank well because they also feature very big “wrongs” in other areas. […]

When Google rolled out the initial “Panda” update to their search algorithm a little over a year ago, a lot of formerly profitable websites abruptly disappeared from the search engine. The update was touted as an attempt to sort out “quality” content from the vast wave of repetitive, duplicate and/or barely literate riff-raff on the big, wide Internet.

The definition of “quality,” obviously, is subjective. Duplicate content is pretty easy to spot, but deciding what constitutes “quality” content is a bit more difficult. As it stands, 67 percent of the search world (Google’s market share) has to play by Google’s definition of quality. Some of Goggle’s take on quality is yet being argued in court cases, but regardless of the various legal results, the basics of Panda-friendly website construction aren’t going to change for the average site owner. […]

Backlinks are links from related websites to your site, and they continue to be one of the most important elements in search engine rankings.  Search engines consider websites with lots of backlinks to be “authorities” or “popular.”  Unfortunately, getting backlinks from valuable website relevant to your keywords and search terms is one of the most difficult parts of search engine optimization (SEO).  Here are some major DOs and DON’Ts to help you build your backlinks.

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So you’ve heard that YouTube is the second largest search engine in the U.S., second only to Google (who owns YouTube and includes YouTube search results in Google SERPs as well), and that 20 million visitors search YouTube every month.  A savvy web marketer would jump on the opportunity to corner search results on YouTube. But just uploading a digital version of the commercial the cable company produced for you will probably not result in more website visitors and increased sales.  Follow these steps to create and promote effective online videos that generate business. […]

Search engine experts and online marketers agree that the key to attracting search engines and customers to your website is useful, unique, relevant content that can’t be found elsewhere.  Therefore, content creation is the most important task for all website developers and owners. Unfortunately it is also the most difficult.  It is very tempting to recycle content available elsewhere on the web (like manufacturer descriptions of products), or to provide bland, dated material that doesn’t engage your website visitors.  However, there are a few content types you can focus on that will drive engagement, higher search engine ranking, and conversions on your website. […]

Lately I have been noticing a lot of our RV dealer clients using some very damaging SEO techniques when writing their RV descriptions.  So I decided to put together a list of a few tips and tricks to help you in the Search Engines as well as help draw attention to key points for your customers. […]

Search Engine Optimization (SEO) has become a popular topic among website owners. Everyone wants to have the #1 spot in search engines, but it’s hard to know what advice to follow.

Sometimes reading SEO tips and tricks can cause more harm than good. Following bad advice can be dangerous and can potentially get your website blacklisted by search engines.

Google’s algorithm for determining how to rank websites in their search results may be a secret, but the fundamental concept behind it is not. Google wants to provide quality content that matches what users are searching for. The best way to optimize your website for search engines is to focus on building the best website possible for your website visitors. If you are able to accomplish this, your website will already be optimized for search engines!

Below are some basic tips to help you build a better website that customers and search engines will both love. […]