Now that you’ve had some success with the basics of making a video for your website (you are using my Tips for Online Video That Sells, right?), you’re no doubt impatient to absorb some additional pointers that will make your videos even more useful. You still won’t quite be ready to take your clips to the Sundance Film Festival, but even small improvements can give your online videos more selling power. […]

The proliferation of small, inexpensive video cameras, coupled with the ease of online video sharing, has made wildly gyrating, poorly composed videography with garbled sound commonplace in the public eye. But just because people have seen a lot of poor video doesn’t mean they like it.  Bad video is often good for a laugh, but it’s not going to sell much of anything. […]

Quite often when creating site content a lot of craft and care goes into your copy. Then we simply hope the user will follow the copy to our desired action with a “Click Here” or “Sign Up”. How can you strengthen this call to action? You must persuade the user to follow the set of steps you want them to. It is a difficult craft to master. After all, what is my incentive to sign up, click here, or register? […]

This is an excellent article from a magazine I recieve – Business Solutions. The article below is from the Sept 2005 edition, p 14

Stop Selling Products And Services
Business Solutions, September 2005
Written by Megan Burns

One of the things I love about my job is talking with VARs and integrators, learning what successful resellers are doing, and sharing that wisdom with our readers. Some VARs have developed a niche in helping local governments obtain government financing, others are thriving in the education market, and still others are developing custom software to address a market need. The common thread is these companies don’t simply sell a product or service. I’m serious – they don’t. The successful VARs and integrators I speak with every week are selling solutions to customer problems.

Sometimes, your customer may not even know what his true problem is. In this case, investing some extra effort up front can pay off with a bigger sale. We recently featured an installation review of an integrator whose customer wanted to deploy wireless notebooks to all of its field technicians. The integrator, instead of taking the easy route and selling the company the notebooks it thought it wanted, asked a few pointed questions and spent some time riding around with the field technicians, observing how they performed their daily tasks. The integrator learned that the company not only didn’t need wireless notebooks, but its network infrastructure couldn’t support the desktops and applications it was already running. The integrator proposed upgrading the network, adding some uninterruptible power supplies and battery packs, improving the software applications, and then – in phase five of the project – deploying wireless tablets. […]