Now that you’ve had some success with the basics of making a video for your website (you are using my Tips for Online Video That Sells, right?), you’re no doubt impatient to absorb some additional pointers that will make your videos even more useful. You still won’t quite be ready to take your clips to the Sundance Film Festival, but even small improvements can give your online videos more selling power. […]

The proliferation of small, inexpensive video cameras, coupled with the ease of online video sharing, has made wildly gyrating, poorly composed videography with garbled sound commonplace in the public eye. But just because people have seen a lot of poor video doesn’t mean they like it.  Bad video is often good for a laugh, but it’s not going to sell much of anything. […]

Quite often when creating site content a lot of craft and care goes into your copy. Then we simply hope the user will follow the copy to our desired action with a “Click Here” or “Sign Up”. How can you strengthen this call to action? You must persuade the user to follow the set of steps you want them to. It is a difficult craft to master. After all, what is my incentive to sign up, click here, or register? […]