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It’s no secret that the world is obsessed with their phones, studies show that we spend, on average, five hours a day on our phones and check them about 85 times a day! Why is this so important? Enter Google, the dominating search engine in the world and a mainstay of digital advertising. At the recent Google Performance Summit, Google revealed big additions to the PPC world revolving around the idea of a mobile-first world and “micro-moments.”

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For many business owners, your business’s Search Engine Optimization, or SEO, might as well be your annoying younger sibling. It’s always bothering you and you’d rather ignore it than try to understand what it’s talking about.

However, ignoring your SEO is NOT the right decision. No matter how hard you try to pretend it doesn’t exist, SEO makes a huge difference in driving potential customers to your website.

Simferopol, Russia - July 13 2014: Google biggest Internet search engine. Google.com domain was registered September 15, 1997.

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What Is It?

The highest amount you are willing to pay for a click on your pay-per-click ad for a particular keyword.

Important Caveat

The value you set for your Max. CPC is not necessarily, and in most cases is not, the amount you will actually pay for a click on your ad. Average CPC will show you how much you are actually paying for clicks on your ads.

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Google AdWords accounts have many options for advertising your product and services. One of the first things you’ll need to consider is what type of campaign (or campaigns) you would like to run. It’s important to understand the differences between the various campaign types so you can get the most from your advertising budget.

Two of the most commonly used campaign types within the AdWords interface are Search campaigns and Display campaigns. These campaign types can be used to accomplish different goals, so it’s good to know when it’s best to use one over the other. Let’s take a quick look at some of the differences between the two campaign types. […]

What Are Impressions?

The number of times your ad was shown during a specified time frame.

How Are They Calculated?

Every time your ad is shown, your Impression count is increased by one.

Why Are They Important?

Impressions get your ad in front of your audience. They build brand awareness and get searchers one step closer to completing an action on your website that you want them to complete such as buying a product, requesting more information or downloading a white paper.

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Pay-per-click (PPC) campaigns come with a lot of jargon that isn’t always readily understandable. Getting an understanding of this terminology is critical to ensuring that you can get a clear picture of how your PPC campaigns are impacting your business. In this article I will review the key terminology you may see when viewing PPC reports or other information related to PPC campaigns. […]

If you are advertising using Google’s AdWords (or pretty much any online advertising software) you may or may not be aware of what Quality Score is or why it matters. In a nutshell, Quality Score is a number between 1 and 10 and it is a key factor in determining the position of your ad and how much you will pay for a click (CPC) on your ad. […]