Volatile and ever changing, the business world is tough and becoming increasingly harder to stay atop without adopting strategies to reach new customers. However, business owners typically don’t have the time to keep up on their research about best web design practices and new and innovative marketing strategies. Our research here at NetSource Inc. involves everything in the digital world including, but not limited to, Web Design Best Practices, SEO, Social Media, Paid Advertising, and Remarketing. This comprehensive guide will give an overview of all the services offered here at NetSource Inc. and provide specific articles about each subject to further your knowledge in these areas.
For many business owners, your business’s Search Engine Optimization, or SEO, might as well be your annoying younger sibling. It’s always bothering you and you’d rather ignore it than try to understand what it’s talking about.
However, ignoring your SEO is NOT the right decision. No matter how hard you try to pretend it doesn’t exist, SEO makes a huge difference in driving potential customers to your website.
As search engines have evolved, so has the process of getting your website indexed and ranking well on them. It’s no longer possible to add some keywords to your website and expect it will be returned in search results when someone searches using those terms. Search engines today return results based on what they interpret the searcher’s query to mean, rather than by just picking out certain “key” words or phrases.
On April 2, 2014, Google officially released Universal Analytics, a new tracking code created to replace their Classic Analytics tracking code. According to Google, the Classic Analytics tracking code will continue to function for two years from the release of Universal Analytics; however, being proactive in upgrading will help ensure you don’t lose any Google Analytics data.
You may have heard the phrase “content is king”, but weren’t sure you believed it. After all, you’ve spent so much time, money and effort getting your website in perfect working order. Fresh new design? Check. Responsive to mobile devices? Check. Search engine optimized? Check. What else could you need? Well, quite a bit actually.
Google (and all search engines for that matter) has been changing the way it ranks websites and quality content has become a major component in their ranking algorithms. When you think about it, that makes perfect sense. Google makes most of its money through paid advertising which it displays above, next to and below organic (non-paid) search results. Google wants people to use their search engine as often as possible, as this gives them more changes to show their ads which they hope will get clicked (this is the point at which Google gets paid). If you were to use their search engine and didn’t get the information you needed, you’d stop using their search engine. This is why quality content is so important.
Keyword ranking has long been a method used for determining how well your website is performing in the search engines for a specific term. Although this used to be a great tactic, things have changed. Search Engines, Google in particle, have been encrypting more and more of their keyword data making it difficult for website owners to determine which keywords drive traffic to their site. […]
If you want your site to perform well in Search Engines, the best practices to follow are known as White Hat. White Hat marketing is when you put the time and effort and use integrity to create a website that your potential audience will find useful; nothing more, nothing less. There are no skip the lines or get out of jail free cards; if you want your site to rank well, you need to make sure you are following White Hat SEO best practices. […]
For local businesses, showing up at the top of the search engine results page is extremely important. With the ever-changing search engine algorithms it’s getting harder and harder to figure out what works to get you there. There is no exact formula to accomplish this goal, but there are some known factors which you should consider priority SEO tasks. […]