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A bit of DIY SEO just takes persistence

July 24, 2012

Nearly everyone who owns a website wants to see it perform better in the search engines. Good search results are especially critical for business websites that are expected to generate leads or produce e-commerce sales. Unfortunately, a lot of business owners give up on search engine optimization — or settle for sub-standard results — because [...]

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Your Social Media Policy: Part Two

July 3, 2012

Suppose, for a moment, that you’ve decided your business needs to have an official social media policy. Now you’ve got to figure out what your brand-new policy should include. Details of the policy will differ a bit depending on whether or not your company uses social media for marketing and/or customer relations. Regardless, as I [...]

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Your Social Media Policy: Part One

June 27, 2012

If your business has more than a handful of employees, you need to consider establishing a social media policy. Do you actively promote your business through social media? If so, then it’s critical to consider creating an acceptable use policy for your employees. They need to know how they’re expected to represent your business online [...]

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There Is No Defense Against You

May 23, 2012

Every social media platform on the Internet today has security problems of some sort. Typically, the more popular the platform, the bigger the problems. Facebook, Twitter, Pinterest and similar social media are all lucrative hunting grounds for spammers, phishers and hackers because they have large – and usually pretty relaxed – user bases. Experts in [...]

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Facebook Beefs Up Security with AV Marketplace

May 10, 2012

Toward the end of April, Facebook took a stab at upgrading its security efforts by announcing a partnership with five major anti-virus software vendors: Microsoft, Trend Micro, McAfee, Sophos, and Symantec. The partnership is a sort of one-two punch security effort. Facebook will use the URL blacklists provided by the software vendors to augment its [...]

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PAAS Easter Egg Dyes Launches Redesigned Website

March 29, 2012

The NetSource design team is pleased to announce the launch of www.paaseastereggs.com, the redesigned website for PAAS Easter Egg Dyes, America’s favorite brand of Easter egg coloring for more than 125 years. The new site, which debuts just in time for Easter, features a playful and dynamic user interface packed with product information, kids games [...]

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Four Reasons to Consider Google+

February 13, 2012

I know what you’re thinking: “Oh great, not another social media website that I have to manage!”  Yep, that was my reaction to Google+ when it was released last year too. Regardless, I did my part as a web professional to set up an account shortly after it was introduced in order to familiarize myself [...]

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Getting Positive Reviews Online

January 9, 2012

Online review sites are becoming more and more vital to consumers as they research businesses and products online.  Sites like Yelp and Google Local allow customers to post their reviews for others to read, making them a powerful influence in consumer buying decisions. According to the MIT Technology Review, for every one dollar U.S. consumers [...]

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4 Social Networking Techniques to Avoid

January 2, 2012

Social networking can be a time-consuming endeavor, so the temptation to cut corners is big.  There are tools, techniques, and add-ons available that seem like a great idea to help you streamline your social media strategy and save time… until they start to undermine your efforts to connect in a real way to your customers.  [...]

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YouTube Marketing in 4 Easy Steps

December 19, 2011

So you’ve heard that YouTube is the second largest search engine in the U.S., second only to Google (who owns YouTube and includes YouTube search results in Google SERPs as well), and that 20 million visitors search YouTube every month.  A savvy web marketer would jump on the opportunity to corner search results on YouTube. [...]

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3 Content Types That Drive Traffic, Engagement, and Conversions

December 12, 2011

Search engine experts and online marketers agree that the key to attracting search engines and customers to your website is useful, unique, relevant content that can’t be found elsewhere.  Therefore, content creation is the most important task for all website developers and owners. Unfortunately it is also the most difficult.  It is very tempting to [...]

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Pumpkin Masters Pumpkin Carving Kits Launches Website Re-Design

September 22, 2011

Just in time for Halloween, Pumpkin Masters makers of the first ever pumpkin carving kit, introduce their newly redesigned website at PumpkinMasters.com with fun and festive surprises.

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