Did you know that 64% of online users are more likely to buy a product online after watching a video on social media?
This information along with a plethora of other online studies show that with the rise in the prevalence of social media usage for the average consumer, the benefits of utilizing social media as a marketing tool have grown exponentially.
Despite the overwhelming amount of evidence that having a social media presence is a must have for any business, there are still a few hold outs that don’t understand the need or have the desire to expand their business into the social media world. Many of these last few holdouts are even starting to convert though. When they ask “Why? Why do I need a social media presence?”… Truly, the answer is simple, yet multifaceted. The short answer is because you want to grow with the times… but if you want more detailed information about how social media will help you grow as a company, please keep on reading.
Connect With Your Client Base
With over 2.27 billion active monthly users on Facebook alone, the potential to connect with your clients and target audience on social media is ridiculous. Between Facebook, Instagram, Pinterest and Twitter the opportunities for connections are endless! Social media is the perfect place to really connect with your audience and humanize your brand. When you engage with your followers on social media, the stigma of “big faceless company” starts to dissolve and people begin to see the people behind the company. Social media makes people feel connected to people they have never met in person before… It created meaningful relationships with consumers and gives you a platform to share your company beliefs, values, and touching employee stories that will pull at the heartstrings of your client base.
Increase Brand Awareness
So you have an amazing product that you know will benefit humanity and sell like hot cakes…. The problem is no one is buying, what gives? Sometimes, having a great product just isn’t enough. If no one knows who you are, they aren’t likely to purchase from you. Social media is a perfect way to build brand awareness, which will in turn increase your overall sales. People want to know the company that they are purchasing from, they want to feel they can trust you, and by building a social media presence where you connect with your client base, you in turn increase your brand awareness.
Boost Your Sales
So you are connected, people are aware of your brand….Now it is time to boost your sales! Social media should be an integral part of your sales funnel. As I mentioned earlier, people are more likely to make a purchase when seeing a product in a video on social media, so make some videos to highlight your products! You can also begin utilizing paid ads on social media sites to further engage with your target audience. These ads tend to have higher reach, better targeting, and a higher ROI than many traditional ads and cost less than other online advertising.
Partner With Influencers
With the explosion of social media marketing and the influencer marketing boom, having a social media presence can help your brand connect with influencers. This will increase your reach and drive people to your site! I won’t dive too far into what influencer marketing is and why it is beneficial, but you can read all about influencer marketing here.
Last but not least, social media can help you manage your reputation and properly manage potential crisis. Think about it, if something goes wrong, the first place people go now is to social media to complain. If you have a presence on social media, you can catch these complaints early on and nip them in the bud! This will show people that you care about your customers and fix any issues in a timely manner, which will endear people to you and your brand.
There are so many beneficial reasons to grow your social media presence for your business. Today’s society is going digital, and businesses must adapt and grow with the times. It is important to view social media as a tool you can use and not as something scary to run away from!
NetSource Technologies is an award-winning web design, hosting, e-commerce and consulting company that has been serving Ocala, FL and clients nationwide since 1995. Our design team specializes in creating custom websites for clients in every industry, from race cars, to RVs, to clothing stores. Other services include SEO optimization, content development, branding, and social media marketing. Visit www.netsourceinc.com for more information on our services. Does your business need help with its branding? Contact Us Here!