Nearly everyone who owns a website wants to see it perform better in the search engines. Good search results are especially critical for business websites that are expected to generate leads or produce e-commerce sales.
Unfortunately, a lot of business owners give up on search engine optimization — or settle for sub-standard results — because they think good optimization is too expensive. While an investment in top-notch SEO work is seldom wasted, two very effective SEO tactics fall into the Do It Yourself category and are often overlooked by many webmasters and site owners. […]