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statistics and analysis

How Do Visitors Search for Your Website?

May 7, 2012

When you start looking through all of the statistics regarding your website, it can be hard to sort out what’s important from what’s merely interesting. Web stats reporting packages can confront you with a staggering variety of reports. There are as many opinions on what you should worry about as there are crackpot theories about [...]

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By the Numbers: Believe What You See

April 19, 2012

Contrary to what some people might think, website statistics were not invented by the Brothers Grimm. They’re not fairy tales, nor are they numbers pulled out of thin air by College Johnnies who want to show how smart they are. Website statistics are built on real-world data, and they can tell you a lot about [...]

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Boing! Reduce Your Website’s Bounce Rate

February 16, 2012

Search for the term “bounce rate” on the Internet, and you can find any number of very technical explanations. Some of them even include a nifty mathematical formula or two. But as a business owner, here’s all you should really care about: Bounce rate is basically a measure of the percentage of visitors to your [...]

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By the Numbers: Quantify Your Marketing

February 7, 2012

Most business owners have heard the old saw: Marketing is the gas that makes your business go. If consumers don’t know who you are and what you do, they can’t do business with you. Simple enough, right? But let me ask a follow-up question: What kind of gas mileage are you getting from your marketing? [...]

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Why Traffic Stats Programs Report Different Numbers

May 14, 2010

One of the most useful and frustrating aspects of web site ownership and maintenance is trying to figure out your site’s traffic stats.  Beyond learning all of the jargon and trying to weed through the over-abundance of information available, if you’ve ever taken a look at your web site’s traffic stats in two different programs [...]

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Testing helps improve site conversions

March 23, 2010

Testing your website pages, especially landing pages and sales pages, is one of the simplest things you can do to tweak your web site and attain higher conversions. In addition, you can learn more about content creation, as well as your customers’ interests, through testing than by any other method.

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Deciphering Web Stats

January 26, 2010

One of the great advantages of a website is the ability to track a large amount of information about your visitors including statistical and demographic. This information can be charted to give you an insight into how best to utilize your website for more conversions or sales.

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