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trends in online marketing

Is Mobile E-Commerce In Your Future?

April 12, 2012

If you run a business website, it’s time to seriously consider going mobile. Mobile E-commerce, or “M-commerce,” isn’t just about ringtones or app stores anymore. In 2011, for example, Ebay mobile E-commerce accounted for $5 billion — that’s billion with a “B” — in sales, which the company expects to grow to $8 billion in [...]

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Learn the Lingo for Online Display Ads

October 17, 2011

If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner ads).  However, knowing the lingo and technical jargon can mean the difference between the success and failure [...]

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Don't Be Distracted by the Next Big Thing in Online Marketing

December 7, 2010

Years ago I was babysitting my nephew.  He was sitting on the floor in his diapers with a boatload of toys and I was sitting on the floor next to him doing my best to entertain him.  I noticed that whatever toy of his I was playing with he wanted.  He’d reach out his little [...]

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Online buying not limited to just younger generations

October 28, 2009

If your business has been avoiding E-commerce because you think your target market doesn’t buy things online, you may be making an expensive mistake. According to the report Generations Online released earlier this year by the Pew Internet & American Life Project, an amazing 71 percent of all online adults use the Internet to make [...]

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2009 Will Be the Year of Big Internet Business

January 31, 2009

Yep, that is my predicition. In 2009, while our economy continues to slug along, those that do a good job of marketing themselves online stand to have a very good year. We’ve all probably heard stories of how a lot of people became rich during the Great Depression – because it is true. Those that [...]

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