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4 Social Networking Techniques to Avoid

January 2, 2012

Social networking can be a time-consuming endeavor, so the temptation to cut corners is big.  There are tools, techniques, and add-ons available that seem like a great idea to help you streamline your social media strategy and save time… until they start to undermine your efforts to connect in a real way to your customers.  [...]

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Friend, Follow, Like? Are you using social media appropriately?

June 27, 2011

The term social media is being used pretty much everywhere now. It’s popularity is on the rise, and in turn the methods for sharing through social media are also growing. It can be a bit overwhelming choosing how to share and what to share. I would like to share some guidelines on using social media [...]

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Launching Websites, Launching Rockets

June 30, 2010

Last month I had the extreme privilege of being selected by NASA to report live at the launch of STS-132, the last scheduled mission for the space shuttle Atlantis.  After a thorough screening process I was issued press credentials and allowed 2 day access to the historic NASA Launch Complex 39 Press Site next to [...]

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4 Trends in Social Media for 2010

December 28, 2009

We all know about Twitter and Facebook – how could we not as they have been beaten into our brains over the last year.  Most of us are likely fatigued from the overload of media attention they have generated – Facebook this, Twitter that.  Yet if you use these tools to help promote your business, [...]

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Using Twitter Power Tools to Improve Your Social Media Productivity

August 14, 2009

Now that the hype has settled and the new website smell has faded, let’s take a look at Twitter and how to maximize it’s effectiveness via third party Twitter tools.  These tools come in various forms; from websites, desktop apps to mobile phone applications, there are many ways to get your tweets in order.

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Who are you on the web?

January 19, 2009

Can you be instantly recognized on the web? I can and I will teach you how. Most web applications these days as well as forums and web commenting systems allow you to have a picture and URL associated with your online identification. This picture is called an avatar. Are you using one? Don’t let the [...]

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