Volatile and ever changing, the business world is tough and becoming increasingly harder to stay atop without adopting strategies to reach new customers. However, business owners typically don’t have the time to keep up on their research about best web design practices and new and innovative marketing strategies. Our research here at NetSource Inc. involves everything in the digital world including, but not limited to, Web Design Best Practices, SEO, Social Media, Paid Advertising, and Remarketing. This comprehensive guide will give an overview of all the services offered here at NetSource Inc. and provide specific articles about each subject to further your knowledge in these areas.

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What’s the first thing you do before you buy something or go to a store?

According to the experts at AdWeek, 81% of shoppers do online research on the company or product they are considering BEFORE they make a purchase. A major part of thisresearch process consists of reading online reviews. Whether we like it or not, reviews are one of the most important and trusted resources that people take into account when choosing where to shop, eat, or do business.

thumb icons for Customer review concept.

As a business owner, reviews are extremely important to your reputation, and they simply can’t be ignored. Your goal should be to generate positive reviews from your customers. But how? How do you get someone to go home and write a review after a good experience? What do you do when someone gives you a bad review?

Don’t worry, keep reading and we’ll answer all these questions for you.

But first, the key to your reputation starts with YOU. […]

Twitter is not new to the social media scene. Since it launched in 2006, Twitter has become one of the most popular social media platforms on the planet for individuals, celebrities, businesses, etc. As of 2015, Twitter had over 320 million active users sending over 500 million tweets a day. But, why should you care?

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Are you struggling with whether your company should be on social media? Are you afraid that you are missing opportunities, so you’ve create a company account on every social media platform out there? This article will hopefully shed some light on the best social media platform for your company. This article will explain the top social media platforms and the benefits each one has to offer. […]

Social networking can be a time-consuming endeavor, so the temptation to cut corners is big.  There are tools, techniques, and add-ons available that seem like a great idea to help you streamline your social media strategy and save time… until they start to undermine your efforts to connect in a real way to your customers.  Here are 4 things you should avoid: […]

The term social media is being used pretty much everywhere now. It’s popularity is on the rise, and in turn the methods for sharing through social media are also growing. It can be a bit overwhelming choosing how to share and what to share. I would like to share some guidelines on using social media effectively for your business. This is going to be a long post, so you may want to bookmark it for future reference. […]

Last month I had the extreme privilege of being selected by NASA to report live at the launch of STS-132, the last scheduled mission for the space shuttle Atlantis.  After a thorough screening process I was issued press credentials and allowed 2 day access to the historic NASA Launch Complex 39 Press Site next to the Vehicle Assembly Building where they prep the shuttles (and the Apollo Saturn V rockets back in the 60’s and 70’s), put them on a giant crawler and move them out to the launch pad.  The funny thing is: I’m not a reporter.  But here I am at the final launch of Atlantis with news crews and media outlets from around the globe.  I’m meeting astronauts, NASA engineers and getting up close and personal viewing at the launch pad where Atlantis proudly stands getting final prepping for launch. How did I, a non-reporter, manage to trick NASA into giving me press credentials for a shuttle launch?  It’s simple: Twitter.

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We all know about Twitter and Facebook – how could we not as they have been beaten into our brains over the last year.  Most of us are likely fatigued from the overload of media attention they have generated – Facebook this, Twitter that.  Yet if you use these tools to help promote your business, you know the importance of keeping up with any news related to these two social media giants.

On a smaller scale, Twitter and Facebook are not the only games in town to pay attention to as there are newer players on the social media field.  These newer players are helping to define the future trends in social media and networking.  Here are 4 trends to watch and the web apps that are behind them: […]

Now that the hype has settled and the new website smell has faded, let’s take a look at Twitter and how to maximize it’s effectiveness via third party Twitter tools.  These tools come in various forms; from websites, desktop apps to mobile phone applications, there are many ways to get your tweets in order.

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Can you be instantly recognized on the web? I can and I will teach you how.

Most web applications these days as well as forums and web commenting systems allow you to have a picture and URL associated with your online identification. This picture is called an avatar. Are you using one? Don’t let the gray link-less man represent you. Leverage social networking to increase traffic and recognition. After all marketing your self is just as important as marketing your business.

First and foremost make sure that your user name across various sites is the same, this also applies to social apps like twitter. What if my preferred user name is taken? Use a very similar variant, or another popular alias you feel comfortable with. Two user names? You will see why this isn’t such a big deal here in a sec. This name is one piece of the puzzle to becoming recognized. Internet users who browse the same sites as you or are members of the same forum will see your name pop up and know that this post or comment is yours. Now seal the deal. […]