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Learn to Speak Video: Transition Basics

March 21, 2012

Does anybody remember 1-inch analog video tape? Back when I was a lad (which I’ll define here as “when I still had hair”), if you wanted to learn how to edit video, 1-inch video tape is what you worked with. A video editing console was as big as a Volkswagen, had knobs the size of [...]

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Editing Tips for Online Video

March 14, 2012

As I’ve mentioned previously, the difference between a confusing visual mash-up and an online video that can help you sell often boils down to what happens after you shoot the video. Post-production — what you do with your video editing software — is where you assemble the whole project and get it ready to go [...]

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More Tips for Online Video That Sells

February 20, 2012

Now that you’ve had some success with the basics of making a video for your website (you are using my Tips for Online Video That Sells, right?), you’re no doubt impatient to absorb some additional pointers that will make your videos even more useful. You still won’t quite be ready to take your clips to [...]

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Tips for Online Video That Sells

February 2, 2012

The proliferation of small, inexpensive video cameras, coupled with the ease of online video sharing, has made wildly gyrating, poorly composed videography with garbled sound commonplace in the public eye. But just because people have seen a lot of poor video doesn’t mean they like it.  Bad video is often good for a laugh, but [...]

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YouTube Marketing in 4 Easy Steps

December 19, 2011

So you’ve heard that YouTube is the second largest search engine in the U.S., second only to Google (who owns YouTube and includes YouTube search results in Google SERPs as well), and that 20 million visitors search YouTube every month.  A savvy web marketer would jump on the opportunity to corner search results on YouTube. [...]

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Recommended Reading: 7 Steps to Creating a Viral Video

February 26, 2010

Viral videos are one of the mysteries of social media marketing; most people assume “going viral” (getting people to share and view your video online, creating buzz) is pretty much luck or the domain of Fortune 500 companies with large ad agencies working for them. Steve Strauss’ article tries to present some concrete steps to [...]

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