More and more, a company’s website is the first, valuable interaction with a new customer. Is your website stuck in the Stone Age (and by Stone Age, I mean the 90’s and 00’s)? What impression are you giving the 58% of American adults who according to Pew Research Center research the products and services they are interested in online before purchasing or engaging a company? […]
Over the past couple of months, I’ve written several posts about structured data markup and the increasing importance of building machine-readable context and descriptions into content that’s created for the web. Structured data is already used by the major search engines to provide enhanced search result listings, and it’s also used by mobile search providers to produce more accurate local search results.
The trouble is that the world of structured data isn’t all nice, neat and orderly. There’s no single standard “how to” on using structured data markup. The W3C — the organization that develops and manages most of the web’s open standards — recommends two different structured data specifications. The Resource Description Framework in Attributes (RDFa) was developed over a period of years by a W3C working group. The Microdata specification was promoted primarily by the major search players (Google, Yahoo and Bing), and then taken on by another W3C working group in a sort of shotgun wedding. […]
In last week’s blog post, I wrote about structured data markup. That brings up the question of why you might want to consider adding some elements of this markup vocabulary to your website’s code.
I’ve read a few articles in prominent, non-technical publications that promote the use of structured data markup — using the Microdata format sponsored primarily by Google, Bing and Yahoo — as a method of improving SEO. Unfortunately, that’s not quite accurate. In fact, the major search engines have made it abundantly clear that using an extended markup like Microdata (or any of the other vocabularies) has no impact on a page’s search ranking. […]
If you’re very observant, or if you just spend a lot of time poking at Google or Bing, over the last year or so perhaps you’ve noticed that the search engines are returning results that are a lot more informative than they used to be. “Old” style search are familiar and straightforward; they’ve got a page title, a URL and some text (usually from the content). […]
The NetSource design team is proud to announce the launch of www.mossbuildinganddesign.com, a new website for Moss Building and Design, a northern Virginia contractor that specializes in remodeling services.
Moss Building and Design is a family-owned business that has established a reputation for excellence in remodeling additions, kitchens, bathrooms and basements throughout northern Virginia. The company’s new website features information about all of their home remodeling services as well as an extensive portfolio of their completed projects. […]
In most of the website usability studies that I’ve read, poor legibility is by far the most frequent complaint encountered. It’s generally a sin of comission on the part of web designers, because web-safe typography by default is designed to be both legible and flexible.
A website gets into trouble when its design diverges from online typographic standards. Often, the issue begins with a site owner — or the site owner’s print marketing designer — who wants the fonts and styles on a website to mirror those the business uses elsewhere. While it may sound like a good theory from a branding perspective, it’s often a train wreck for usability. […]
So you’ve decided you need a new website, or your existing website needs a facelift? Not so fast! Before you choose a website developer and spend your money on a new website, there are several things you need to consider carefully in order to get the most out of your investment. And there are some details that if they aren’t taken care of BEFORE you start building that website, could doom you to failure.
Make sure you know the following, and can communicate the answers to your developer, to get the best possible results. […]
Congratulations to the NetSource team for a great year at the ADDYs. We submitted 6 projects for consideration in the 2012 Greater Ocala Advertising Federation ADDY Awards this year and were recognized with 7 awards! […]
I hope you’re not superstitious, because if you are, you may not like this post. I’m not superstitious, although I am writing this blog post on the 13th of January – and it is a Friday.
Friday the 13th is a scary day to many people, but not to me. However, what IS scary to me is the concept of “design by committee.” I get chills down my spine whenever a client or potential client refers to needing to have their committee review all design layouts. I’m going into my 13th year with NetSource, and in all of these years of experience in the development of hundreds of website projects, I have never seen a project benefit from “design by committee.” […]
Let’s face it. There are a lot of web design companies out there to choose from – big companies, little one-man shops, foreign contractors, hosted solution providers, local vendors, and more. Choosing the right web design firm for your website development or redesign can sometimes be daunting with all the choices out there. Here are some guidelines to help you find the right fit for your company’s needs, personality, and budget. […]
I will freely admit my bias towards icons upfront, I believe that just about every design can benefit from their use. What exactly is an icon you might ask? For design purposes, icons are simplistic representations of a concept. Take something big and grand, like the Earth, and reduce it down to a it’s most basic but identifiable depiction. […]