What is a Content Management System?
A content management system (CMS) is a web application that allows you to easily manage your website. A CMS can be an extremely powerful tool allowing you to create, manage, distribute, and publish information. Or it can be as simple as allowing you to update just one page of your site. […]

Empty plastic bags roll through a cracked and patched pavement parking lot. Shopping carts are scattered about… some maneuvering themselves unmanned through the rows of unpopulated parking spaces of the Electronics-O-Rama. The store signage is in disarray, and the glass of the storefront is fogged and dirty. The color scheme of the decrepit building is like that of a circus tent, plastered with fliers and promotional signs made with poster-board and Sharpies. However, on the inside of this dilapidated place of business is the brightest team of individuals ever to be in customer service, and their product is one in a million. No one comes close in either quality or customer satisfaction, but few customers have even thought twice about giving them the chance to prove themselves.

Electronics-O-Rama suffers from poor perceived credibility. The surface of their business, the “visual handshake,” is lacking a quality that the competition offers, though the competition can’t offer the same quality product or service.

Just how important is perceived credibility? Many small retail establishments have faded over the years to flashier, bigger, chain retailers providing the same products with worse customer service, or in some cases worse products (and customer service). What makes Best Buy more credible than Joe’s TV’s? The answer…

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Sep 30, 2009

Web Language

It can be a bit confusing trying to figure out what language people are using to communicate on the web with.  “I’ve got one of those HTML pages” or “My site is dot net!” – but what does that really mean?  How can we distill something more than “My site is better than yours.” Hopefully the following information will help to clear the fog.

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NetSource designers and programmers are proud to announce the launch of www.fbcocala.org, a website for the First Baptist Church of Ocala.

The redesigned website is a contemporary design that uses inviting colors and graphic promotional imagery. The centerpiece of the project is the powerful management console, which allows the staff at the First Baptist Church to fully control the organization and content of their website. […]

The designers at NetSource Technologies are proud to announce the launch of a new website design for long-time customer Express Brake International (EBI), a manufacturing company that specializes in heavy duty truck brakes and brake systems.

After the recent redesign of their logo, EBI decided to update their website to create a unified brand. The result is a bold, custom design that looks modern and professional. Large images and diagrams are used throughout the site to feature their truck brake products. In addition to brochures and testimonials, an interactive map lists EBI Distributors accross the United States.

EBI is an Ocala, Florida based company that produces heavy duty truck brakes and accessories. Their innovative products include the XTREME Brake, Brake Alert, Drum Caddy, and the original Express Brake.

NetSource Technologies, central Florida’s premier web design and hosting company, is pleased to announce the launch of countryboyarchery.com, an online store for archery equipment and supplies.

This custom website uses ProductCart software to create an online archery store. The earthy colors and natural imagery create a welcoming environment. Visitors can browse Country Boy Archery’s catalog to find arrows, slings, targets, and other archery equipment. The secure online shopping cart allows customers to order products easily and safely.

Country Boy Archery sells archery supplies for bowhunters. Their product line includes arrows, bow slings, quivers, targets, releases, stabilizers, wrenches, broadheads, arrow rests, and other archery accessories. The company is run by an avid bowhunter with over 10 years of experience in archery and the shipping industry.

Too many business owners get caught in the trap of making a website something that they like as opposed to researching what type of site will best convert visitors into buying customers.  I commonly hear “I want” this or “I want” that without having answers to how a customer might percieve those things.  I’m not saying the site shouldn’t be an online reflection of your business – it should, and it should be appropriately branded – but, site usability, content displayed and specific features added should be geared towards your client’s likes and dislikes.

The site is a sales tool, and like all sales tools and marketing messages it can be refined and tweaked to better convert customers.  The only way to refine your marketing materials is to step back from being emotionally involved and look at your material from a strictly analytical view.

If your site is not a sales tool but provides a service itself, such as an e-commerce site or membership-based site, then you need to be even more aware of your customer’s wants and needs because with websites, you always have stiff competition that will try and woo your client base with features specifically tailored to them.

Regardless of your site, stay in communication with your customers and solicit feedback from them on their impressions of the site.  Ask them want they like, what they don’t like, what they wish the site had and what they would change about it.  Visit your competitor’s websites to stay on top of new features they add.  Keep track of your website traffic stats to monitor changes in traffic as you tweak your online message.