Now that you’ve had some success with the basics of making a video for your website (you are using my Tips for Online Video That Sells, right?), you’re no doubt impatient to absorb some additional pointers that will make your videos even more useful. You still won’t quite be ready to take your clips to the Sundance Film Festival, but even small improvements can give your online videos more selling power. […]
The proliferation of small, inexpensive video cameras, coupled with the ease of online video sharing, has made wildly gyrating, poorly composed videography with garbled sound commonplace in the public eye. But just because people have seen a lot of poor video doesn’t mean they like it. Bad video is often good for a laugh, but it’s not going to sell much of anything. […]
It’s one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it’s done.
You don’t even have to be addicted to the Food Network or the Cooking Channel to know that just isn’t true. If a noodle sticks, it usually means nothing more than you just threw a wet noodle at the wall. Since pasta gets gummier the more it cooks, it might even mean your pasta is over-cooked. […]
Backlinks are links from related websites to your site, and they continue to be one of the most important elements in search engine rankings. Search engines consider websites with lots of backlinks to be “authorities” or “popular.” Unfortunately, getting backlinks from valuable website relevant to your keywords and search terms is one of the most difficult parts of search engine optimization (SEO). Here are some major DOs and DON’Ts to help you build your backlinks.
So you’ve heard that YouTube is the second largest search engine in the U.S., second only to Google (who owns YouTube and includes YouTube search results in Google SERPs as well), and that 20 million visitors search YouTube every month. A savvy web marketer would jump on the opportunity to corner search results on YouTube. But just uploading a digital version of the commercial the cable company produced for you will probably not result in more website visitors and increased sales. Follow these steps to create and promote effective online videos that generate business. […]
Search engine experts and online marketers agree that the key to attracting search engines and customers to your website is useful, unique, relevant content that can’t be found elsewhere. Therefore, content creation is the most important task for all website developers and owners. Unfortunately it is also the most difficult. It is very tempting to recycle content available elsewhere on the web (like manufacturer descriptions of products), or to provide bland, dated material that doesn’t engage your website visitors. However, there are a few content types you can focus on that will drive engagement, higher search engine ranking, and conversions on your website. […]
If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner ads). However, knowing the lingo and technical jargon can mean the difference between the success and failure of your ad campaign. […]
Testing your website pages, especially landing pages and sales pages, is one of the simplest things you can do to tweak your web site and attain higher conversions. In addition, you can learn more about content creation, as well as your customers’ interests, through testing than by any other method. […]
So you have decided to do your own Search Engine Optimization. Then you have most likely come to the realization that it’s nowhere near as easy as you initially anticipated. You have also found that it is extremely hard, if not impossible, to cover the gamut of SEO without the help of some sort of tool or software. So today I’m going to go over some of the free SEO tools available online, that I have found to be extremely helpful over the early years of my SEO education. Some of these tools I still use even today, so take notice… and good luck on your endeavor. […]
A lot of time and effort goes into setting up a website when it is first created, but once the website is launched, the work is not over! Think of your website as a constant work in progress. Every day is a new chance to make a great first (or second, or third) impression.
How often you update your website should be based on how often you expect visitors to return. If you have a blog and want people to come back every week, make sure that you have new articles every week. If you have a simple, service-based website that people don’t need to visit that often, then just check back once or twice a year to make sure the information and links are still accurate.
Here are six reasons why you should be updating your website content on a regular basis: […]
Here is a very useful article by Kunur Patel at AdAge.com that presents what works and doesn’t work in banner ads – along with some tips to improve your campaigns. Among the highlights: prominent logo placement, compelling and bold call-to-action, and the use of people are more important factors in online success than expensive targeting or high-profile placement.
While email has been around as long the Internet and may not be as “trendy” as the new social media marketing strategies, email campaigns and email marketing are still among the most popular and effective tools in an advertiser’s arsenal. According to a recent study by the Center for Media Research, 56.8% of marketers polled “realistically” plan to use email in their advertising next year.
But even though email may be “old”, new strategies and technologies come along every day that can help you start an effective email campaign, or improve your existing one. Below, I present five new things to try along with five things you really should avoid when planning your next email campaign.