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Darts in bull's-eye

Darts in bull’s-eye

Incorporating location intelligence into your marketing can drastically drive up results by getting your business and its message out to the right audience at the right time. When you know how to use geomarketing in an effective way, you build trust with your consumers and can easily provide them with the information they need. One form of geomarketing is local listings. these are the free business listings from sites like Google, Yelp, YP, etc. It is important for you to claim your business listings. Here’s why:

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There is much thought that goes into any new website, and the larger your site and the more features it has the more planning will be needed to ensure your goals are met.  But before we jump into determining your website needs, let’s start with the needs of your customers.

It is important to realize your website is not for you.  You are not marketing to yourself – you are marketing to potential customers.  You are not trying to sell products and services to yourself – you want THEM to buy from you.  To do this you need to know how to appeal to them.  What are their needs that you can serve with the products and/or services you offer? […]

NetSource’s web design team is proud to launch a new website for Alvarez Truck Brokers of Florida, Inc. Since 1974, Alvarez Truck Brokers has been proudly serving partners and customers in Ocala, Florida.

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The NetSource Technologies expert design team strikes again! Recently, our team launched Triple Crown Homes’ new and improved website. Triple Crown Homes builds brand new homes with high quality construction and a good warranty while keeping a high reputation of care for home buyers. Each home is built with passion and great attention to detail.

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If you have determined your website is due for a redesign, now is the time to start setting your goals for it.  Before you think about color schemes, visual eye candy, or even a budget, determining what your website goals are will help guide all other aspects of the planning and design of the site.  Yes, even before determining your budget, you should set your goals.  Then based on your budget, you can scale your goals accordingly.

I speak to a lot of business owners about their websites.  There is a surprising variety of goals that I hear from these business owners as to what they are seeking.  While I’m no fan of design by committee, I do see that most of the best goal setting for a website redesign comes from a company where multiple staff or department heads are consulted.  Different departments have different vantage points on the business and thus can see different needs that may not be obvious to others – even the business owner.

To give you a head start on ideas for your goals, I’ll give you a peak into some of the most common goals I’ve heard from clients during my 17 years with NetSource: […]

Stethoscope on laptop - Computer protection and repairing maintenance concept

While the age of a website is a good indicator of whether it is time for it to be redesigned, in truth there are more indicators to consider.  Like us humans, some websites age better than others.  You can be 100 years old and still run a marathon (it’s very rare, but it’s been done) or 20 years old and an out of shape couch potato (probably not as rare, unfortunately).  A well designed site from a reputable development company can have a much longer and more productive lifespan than a poorly designed website.  That said, you should do a health report on your website each year to make sure it is still performing at it’s best for you.

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Now that you’ve had some success with the basics of making a video for your website (you are using my Tips for Online Video That Sells, right?), you’re no doubt impatient to absorb some additional pointers that will make your videos even more useful. You still won’t quite be ready to take your clips to the Sundance Film Festival, but even small improvements can give your online videos more selling power. […]

The proliferation of small, inexpensive video cameras, coupled with the ease of online video sharing, has made wildly gyrating, poorly composed videography with garbled sound commonplace in the public eye. But just because people have seen a lot of poor video doesn’t mean they like it.  Bad video is often good for a laugh, but it’s not going to sell much of anything. […]

It’s one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it’s done.

You don’t even have to be addicted to the Food Network or the Cooking Channel to know that just isn’t true. If a noodle sticks, it usually means nothing more than you just threw a wet noodle at the wall. Since pasta gets gummier the more it cooks, it might even mean your pasta is over-cooked. […]

Backlinks are links from related websites to your site, and they continue to be one of the most important elements in search engine rankings.  Search engines consider websites with lots of backlinks to be “authorities” or “popular.”  Unfortunately, getting backlinks from valuable website relevant to your keywords and search terms is one of the most difficult parts of search engine optimization (SEO).  Here are some major DOs and DON’Ts to help you build your backlinks.

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