Oct 21, 2014

Team Profile: Rachaelle Lynn

What is your name?

Rachaelle Lynn

Do you have any nicknames?

Some family members call me Shell

Rachaelle Lynn

When is your birthday?

February 8th

Hometown / Where have you lived?

I was born in Clearwater, Florida and have also lived in other states including Illinois, Ohio, and Alabama.

What do you do at NetSource Technologies, and how long have you worked there?

I recently joined the company as a Social Media Specialist.

What is your favorite part of creating a new website?

Launch! It’s exciting to see something that many people have worked so hard on become a reality.

What is your favorite part of your job?

Digital advertising changes all the time, so there is always something new to learn in order to stay on the cutting edge and provide the best products and services.

When did you become interested in computers and technology?

I don’t remember not being interested in it; I’ve always been fascinated by the way computers “think” and by all the things technology makes possible.

What piece of technology could you not live without?

My iPhone.

What do you like to do on the weekends?

I spend part of the weekend with family and friends, often at community events, and I do homework – I’m currently pursuing a degree in Software Applications.

Do you have any hobbies?

I love to travel; I took a three-month road trip across the US last summer. And I am the co-organizer of two tech groups in Ocala, so I spend a lot of time planning and speaking about technical topics.

What is your favorite musician or type of music?

I like alternative rock best, but enjoy all types of music except for country and opera.

What are your favorite TV shows?

Game of Thrones, The Walking Dead, and Supernatural are on my Netflix list. I watch John Oliver on YouTube.

What are your favorite movies?

I enjoy science fiction, fantasy, and comic book movies.

What are your favorite websites or blogs?

Search Engine Land, Moz, and Mashable.

Twitter or Facebook? (and why)

It depends on the preferred audience for the business. Jewelry stores and baby clothes boutiques perform very well on Facebook. Twitter is often a better platform for B2B and tech.

If you could visit anywhere in the world, where would you go?

I would take a long trip around Europe using a Eurail pass.

What tips would you give to a business that is just starting out with their first website?

1. Always keep the main purpose of your website in mind and have it designed to achieve that purpose. For example, if the goal of your website is lead generation, focus on establishing trust with users and helping them contact you as soon as they’re ready.
2. Your website cannot remain stagnant after launch; it must be cultivated and maintained in order to perform well for your company. Set aside part of your marketing budget for website updates that are based on analytical data that illustrates how users prefer to interact with your brand.
3. The power of digital marketing activities in directing qualified traffic to your website cannot be underestimated. In order to get the users you want, invest in a holistic marketing strategy created by professionals.

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