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Jun 11, 2018

Why Google Reviews Really Matter To Your Business

We all know that a great testimonial from a customer or client feels good and provides a certain amount of validation that our business is doing the right things. However, many don’t realize just how important it is to consistently ask for reviews from happy clients. Although that may seem like just another little thing to add to your already growing list of things to do, we assure you it is one of the most important things you should be doing on a regular basis. This article will attempt to give you the motivation you need to make this a must on your daily to-do list by outlining the top 3 reasons why getting reviews, and in particular Google reviews, could be the difference between a business that takes off or one that is struggling to be seen.

It Creates Trust

People Buy From People They TrustIn a 2017 Local Consumer Review Survey, 85% of consumers say that they trust online reviews as much as they would a personal recommendation from a friend or relative and if those reviews are positive ones they will trust that business more. It is also stated that customers have to read an average of 7 reviews before they will trust a business.

What does this say about customer reviews and testimonials? It means that if your business is not collecting as many positive reviews as possible potential clients are most likely going to spend their money with a business that does have them.

It Gives Your Business A Chance To Improve

Good - Better - Best.Even if your business is doing fantastic there are always things you can learn from your customers if you’re willing to listen. Reviews offer you the ability to improve what you’re already doing great as well as find those things that need improvement.

Many businesses take offense when customers leave a less than stellar review. However, if you look at bad reviews as a chance to improve something within your business and actually take action on the bad review, you might find that you want to thank those customers for their insights. It’s easy to be blind to the little things that are falling through the cracks on a daily basis and only focus on the big things that are going well but reviews, be they good or bad, offer a unique and raw opportunity to assess how your business is really doing through the eyes of those it is meant to service. Take a deep breath, assess what is being said, and make it better! That’s how champions are made!

It Increases Online Exposure and Local SEO Ratings

Modern communication technology mobile phone. Man smartphoneGoogle Reviews do many things for your business like creating trust and helping you to improve your business as stated above. However, they do much more than that. Google has algorithms that they use that affect its local search. According to research almost 10% of Google’s search algorithm is driven by review signals like those received from Google reviews. This means that your online exposure and local SEO ratings depend on how many reviews you have, how quickly you regularly get reviews, and how different those reviews are.

Basically, the more diverse the reviews you get (meaning they don’t all say exactly the same thing – that would send up a negative signal in the algorithm that might indicate paid or fake reviews) and the more consistent the frequency in which you receive reviews, the higher your ranking in local SEO searches. This means that more people will see your business in their searches.

So if you’re looking for a way to create trust, improve your business’ products and services, and increase online exposure and local SEO ratings then this one ‘little’ thing called Google Reviews needs a little more of your attention on a regular basis. Make getting reviews and testimonials a part of your business’ daily tasks and you will see an improvement in business. Period.

NetSource Technologies is an award-winning web design, hosting, e-commerce and consulting company that has been serving Ocala, FL and clients nationwide since 1995. Our design team specializes in creating custom websites for clients in every industry, from race cars, to RVs, to clothing stores. Other services include SEO optimization, content development, and social media marketing. Visit www.netsourceinc.com for more information on our services and to view additional client websites. Does your business need a new website? Contact Us Here!

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