Email marketing, if used properly, can be a powerful tool that helps you communicate with customers and prospects quickly and easily. E-mail Newsletters and email blasts can quickly get the word out on sales, specials, company news, service bulletins, and more.
Used improperly, bad e-mail marketing can greatly damage your company, brand, and reputation. Not understanding and abiding by the rules and best practices of bulk e-mail can result in undeliverable mail, blacklisted mail servers and domain names that can't send mail to anyone, a bad reputation, and in some cases, legal repercussions.
At NetSource, we can understand the power and the pitfalls and can help you make sure that your e-mail campaigns are engaging and deliverable. We also give you the tools to see how effective they are.
Use the Right eNewsletter Software for the Job
Over the last 16 years, we have worked with a lot of e-mail management tools. A few years ago, we partnered with iContact to offer special pricing and packages to our customers using their software. iContact is one of the largest providers of e-mail marketing software, and our clients have been very pleased with its ease of use, high delivery rates for their e-mails, and exceptional reporting on the mail they send. We're certain you'll be pleased with iContact as well.
Stand Out with Custom E-Mail Template Design
Our designers can create a unique e-mail template for your to use in all of your e-mail marketing. We match the colors, branding, and logo to your website and other marketing materials which ensures that you deliver a consistent look and feel across all of your advertising mediums. This template is then added to your e-mail control panel, making it easy to create professional looking eNewsletters and other electronic communications in a snap. Even if you use a service other than our iContact e-mail management software, we can create templates for other popular e-mail management tools, including ConstantContact and MailChimp.
Don't Get Marked as SPAM
Everyone knows that SPAM is a major problem for everyone using e-mail these days. ISPs, Mail hosts, corporate IT staffs, and individual users are doing everything they can to reduce the flood of junk e-mail coming to their servers and PCs. This means that all mass e-mail has some risk of not being delivered to some of your intended recipients. iContact keeps delivery rates high in a number of ways. First, all iContact users agree to a code of conduct that includes rules for how you acquire the e-mail addresses that you use, the types of e-mail you send, and how you let the people you send to unsubscribe from your e-mails. All emails are also tested for delivery compliance with SpamCheck assistance, allowing you to see and fix content in your subject or message that is likely to get your e-mail flagged as SPAM because of content. Next, iContact has "White List" agreements with all of the major ISPs and many of the major SPAM blacklist databases; that meanS that even if another iContact customer violates the SPAM rules, your e-mails won't be blocked because of it. Finally, iContact has a pretty strict policy against senders that send e-mails that the end recipient marks as SPAM. Once a certain number of your recipients flag an e-mail from you as SPAM, you are given a warning and put on probation. If you violate the probation, your account is cancelled automatically. While it seems harsh, dealing severely with those that push the envelope makes it easier for legitimate senders to get their mail delivered. Our team is experience in all of the rules of bulk email, SPAM, and CAN-SPAM, and can help you ensure that your e-mail gets to your customers.
Send the Right Message to the Right Client
Adding email contacts is easy, and iContact allows you to organize your contacts into lists so each email marketing message goes to the most relevant customers and not every contact. Lists can be subdivided into segments with custom fields and markers for even more control.
Know If Your Campaigns Are Effective
Email Marketing Reports allow you to see valuable data like opens, clicks, bounces, successful deliveries, unsubscribe and forwards for all of your email blasts. Built-in reports let you compare results from different email marketing campaigns and sending history. Plus, easy-to-use A/B Testing allows you to test the effectiveness of your messages and improve conversions by sending a slightly different message to half of your list so you can compare RESULTS. This gives you an invaluable tool to help you get the most return from your email marketing efforts.
Make Informed Marketing Decisions with Surveys
Email surveys are easy to create with full integration with iContact. Highly customizable email surveys allow you to collect a wide range of data to better learn about your target market and their preferences online.
A Great Solution at a Price You Can Afford
We have packages available for everyone, regardless of size. Prices start as low as $24.95 per month and are based on the number of emails you send each month. To find out more, call us at 800-709-3240 or fill out our Contact Form to have one of our team members contact you right away.
Contact Us Today
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