Email marketing, if used properly, can be a powerful tool that
helps you communicate with customers and prospects quickly and
easily. E-mail Newsletters and email blasts can quickly get the
word out on sales, specials, company news, service bulletins, and
more.
Used improperly, bad e-mail marketing can greatly damage your
company, brand, and reputation. Not understanding and abiding by
the rules and best practices of bulk e-mail can result in
undeliverable mail, blacklisted mail servers and domain names that
can't send mail to anyone, a bad reputation, and in some cases,
legal repercussions.
At NetSource, we can understand the power and the pitfalls and
can help you make sure that your e-mail campaigns are engaging and
deliverable. We also give you the tools to see see how effective
they are.
Use the Right eNewsletter Software for the Job
Over the last 16 years, we have worked with a lot of e-mail
management tools. A few years ago, we partnered with iContact to
offer special pricing and packages to our customers using their
software. iContact is one of the largest providers of e-mail
marketing software, and our clients have been very pleased with its
ease of use, high delivery rates for their e-mails, and exceptional
reporting on the mail they send. We're certain you'll be pleased
with iContact as well.
Stand Out with Custom E-Mail Template Design
Our designers can create a unique e-mail template for your to
use in all of your e-mail marketing. We match the colors, branding,
and logo to your website and other marketing materials which
ensures that you deliver a consistent look and feel across all of
your advertising mediums. This template is then added to your
e-mail control panel, making it easy to create professional looking
eNewsletters and other electronic communications in a snap. Even if
you use a service other than our iContact e-mail management
software, we can create templates for other popular e-mail
management tools, including ConstantContact and MailChimp.
Don't Get Marked as SPAM
Everyone knows that SPAM is a major problem for everyone using
e-mail these days. ISPs, Mail hosts, corporate IT staffs, and
individual users are doing everything they can to reduce the flood
of junk e-mail coming to their servers and PCs. This means that all
mass e-mail has some risk of not being delivered to some of your
intended recipients. iContact keeps delivery rates high in a number
of ways. First, all iContact users agree to a code of
conduct that includes rules for how you acquire the
e-mail addresses that you use, the types of e-mail you send, and
how you let the people you send to unsubscribe from your e-mails.
All emails are also tested for delivery compliance with SpamCheck
assistance, allowing you to see and fix content in your subject or
message that is likely to get your e-mail flagged as SPAM because
of content. Next, iContact has "White List" agreements with all of
the major ISPs and many of the major SPAM blacklist databases; that
meanS that even if another iContact customer violates the SPAM
rules, your e-mails won't be blocked because of it. Finally,
iContact has a pretty strict policy against senders that send
e-mails that the end recipient marks as SPAM. Once a certain number
of your recipients flag an e-mail from you as SPAM, you are given a
warning and put on probation. If you violate the probation, your
account is cancelled automatically. While it seems harsh, dealing
severely with those that push the envelope makes it easier for
legitimate senders to get their mail delivered. Our team is
experience in all of the rules of bulk email, SPAM, and CAN-SPAM,
and can help you ensure that your e-mail gets to your
customers.
Send the Right Message to the Right Client
Adding email contacts is easy, and iContact allows you to
organize your contacts into lists so each email marketing message
goes to the most relevant customers and not every contact.
Lists can be subdivided into segments with custom fields and
markers for even more control.
Know If Your Campaigns Are Effective
Email Marketing Reports allow you to see valuable data like
opens, clicks, bounces, successful deliveries, unsubscribeS and
forwards for all of your email blasts. Built-in reports let you
compare results from different email marketing campaigns and
sending history. Plus, easy-to-use A/B Testing allows you to
test the effectiveness of your messages and improve conversions by
sending a slightly different message to half of your list so you
can compare RESULTS. This gives you an invaluable tool to
help you get the most return from your email marketing efforts.
Make Informed Marketing Decisions with Surveys
Email surveys are easy to create with full integration with
iContact. Highly customizable email surveys allow you to collect a
wide range of data to better learn about your target market and
their preferences online.
A Great Solution at a Price You Can Afford
We have packages available for everyone, regardless of size.
Prices start as low as $24.95 per month and are based on the number
of emails you send each month. To find out more, call us at
800-709-3240 or fill out our Contact Form to have one of our
team members contact you right away.
Contact Us Today
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