No matter how good your website is today, it can be better. Organizations that are committed to an ongoing program of Testing, Optimization, and Maintenance tend to be far more successful with their website than companies that build a website and do nothing to it until they decide to do a redesign 5 years later because the old site "just isn't working." NetSource can work with you to create an ongoing Testing, Optimization, and Maintenance program that fits your budget and allows us to work together to steadily increase your traffic and conversions over time, making sure your web site and online marketing is the most effective that it can be.
When you built your website, you were focused on building a great looking site that worked well. You may have also put time and effort into Search Engine Optimization, doing research to make sure your copy used the keywords that were right, Meta Tags and Alt tags were used correctly, and so on. But your results don't measure up to your expectations. Or, you may be running a Pay Per Click campaign that is not delivering the profitability that you want. Rather than just throwing changes at your website or just giving up on it, a good A/B split testing program for your underperforming pages and ads can help isolate the problems and get you back on the road to success.
When we A/B test, we select a PPC ad group or a landing page that we would like to improve performance on. Next, we create an alternate version of the ad or page. We set up your site so that it randomly displays the original to half of your visitors and our revised version to the other half of your visitors. Other the next few weeks, we watch and analyze the results to determine which version worked best. Once we have a winner, we get rid of the loser and often try yet another version against the winner to see if we can further improve results. Is it time consuming? Yes it is. But, it can yield big results when we focus on the pages of your site that drive your most valuable conversions.
Optimization - Making the Best of What You Have
One thing is for sure when it comes to Search Engine Optimization - You are always trying to hit a moving target. Your focus changes, new competitors emerge, your clients' searches evolve, and the rules of what works and doesn't work to get the best ranking changes. Even sites that seem to be highly optimized can fail if they aren't optimized for the right search engine keywords and phrases that their customers are looking for right now. Our ongoing optimization services can help you tap into those changes or find differences between your current optimization scheme and what searchers in your marketplace are searching on, and then we adapt to them before your traffic diminishes because the market has passed you by. Ongoing keyword research, competitor analysis, and site performance reviews by our expert team of website analysts can help your traffic and sales rise as your search engine rankings rise.
Web Site Maintenance - Cleanup on Page 4, Please
Over time, elements of your business change. Employees come and go, new products are added and old ones eliminated, services change, etc. In the rush of doing business, many companies find it difficult to remember to update the website, let alone do it. We offer maintenance support programs for your company or organizations that are tailored to your business' specific needs. Our plans fall into two different categories: Reactive Support and Proactive Support.
Reactive Support - In Reactive Support, we stand ready to help, but wait for you to call us with a need. These plans work best for small websites or companies with a limited budget. Design, Programming, Development, SEO, research and consulting are all available with reactive support. Many of our Content Management System users choose a reactive support program so that when they need help and advice or just don't have time to make changes themselves, they know we are ready to help them in a moment's notice. For reactive support requests that involve less than 2 hours of work, we can usually complete them in 1-2 business days. We offer 1-2 hour maintenance plans, block time and as-needed support for your website.
Proactive Support - Proactive Support plans start at 3 hours per month. Proactive support is much more consultative than reactive support, because we set aside time each month to review your site analytics and PPC campaigns. We then talk to you, explaining what we see and the trends of all of your online marketing efforts. We offer strategies and suggestions to help improve performance. Changes may include A/B testing, PPC campaign changes, updates to website copy to reflect changing keyword trends, and more. We perform standard maintenance and updates as needed and can use time to add new pages or functionality to your site. These plans offer rollover time for unused hours and discounted rates for over hours. If you are serious about your website and want the power of a team of experts working on your site, Proactive plans are often a cost effective alternative to hiring a staff person to be in charge of your website.
Do It Now!!
Committing to a Testing, Optimization, and Maintenance program is hard for many companies. They don't want to waste money, so they try to convince themselves that they or someone in the organization can keep up the website once it is built. The truth is that to succeed online, it takes skills in a number of different disciplines: Web Design, Deb Development, Graphic Design, Copywriting, Programming, Search Engine Optimization, Testing, and Analysis. It is unusual for a single person to be adept enough at all of these things to deliver results across the board. That's why we have a team of 17 people, all with different specialties, working together to help our customers succeed online. In fact, it usually costs less to hire us to maintain your website than you would spend doing it yourself and you'll get far better results. Why not give us call today at 800-709-3240 or Contact Us to learn how we can help you keep your online presence moving forward.
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