Web Site Redesign

Chances are that your company already has a website - most companies do. You may also be thinking about redesigning your web site. NetSource can make your web redesign a success. Here are some of the reasons our clients have given us for redesigning their website:

• Site design is 24 months or older and looks dated
• Company colors, logo or branding has changed
• Site no longer has correct information or business objectives have changed
• Web site lacks functionality like blogs and social media integration with Twitter and Facebook
• Desire to add eCommerce to website
• Realized that their Web Site needs a Content Management System (CMS) for them to keep it up to date
• Missing or poorly written content pages
• Poor performance in Search Engines like Google and Bing because of ineffective Search Engine Optimization (SEO)
• Design Firm or Designer that built it has disappeared or gone out of business
• Current Web Design company has poor customer service
• Desire to increase sales and leads through their website

No matter what your reason for doing a redesign, NetSource will work with you to make sure it is right - we have done hundreds of web site redesigns over the last fifteen years - for both existing customers and new customers.

Start With a Plan

When we work with you on a web site redesign, we start by planning. We talk with you about what you like and don't like about your current site. We find out what new features and functionality you want to add. Next, we review your current site and your traffic logs (if available) to understand where your site is now and make our recommendations to improve it. We also evaluate your site's graphics, content, usability, navigability, and SEO. After that, we combine all of it into a proposal and begin to talk about budget. Sometimes, we can do everything at once and other times we work in phases so that our clients can spread out the expense.

Once we begin work on the project, we develop an overall content strategy that defines the goals for the site: traffic, leads, sales, etc. This guides our design, how we use your existing content, what content we need to modify, and what new content we need to create.

Something Old, Something New...

Just putting new graphics on your old website may make it look fresh, but if the content and functionality are all still old, we haven't accomplished much. The most common thing we do for clients is to move them from a traditional HTML format to a Content Management System (CMS) to make it easier for them to add content and modify existing content after the new site goes live. Business is a constantly evolving process, and we believe that CMS systems help businesses ensure that they are giving clients the most current and correct information possible. We also work with you to fill in gaps in your existing content and create new, interesting content for your website. We strongly believe that a good search engine strategy starts with having all of the information about your business online and focused into small groups of tightly related content. Ultimately, the more ways you tell your story, the more likely people are to find it.

Make it Look Good

Like it or not, the statistics show that the vast majority of buyers search online before making a purchase - large or small. So it is very important that your site be visually appealing, because it will usually be the first impression that a customer gets of your company. A poorly done, hard to navigate site sends a message to your visitors that your company is behind the times and not very customer friendly. However, a great looking site that is easy to navigate and gives customers the information they need conveys the message that you are a professional, customer friendly company. Our graphic designers will make sure your site looks great, is easy to navigate, and reflects your colors, logo, and branding.

Add Some Sizzle

A good web site design will certainly make you look good, but redesigns are a great opportunity to take your site to a whole new level. When redesigning your site we can add new functionality like databases or calculators that give your customers a reason to keep coming back to your site, or excitement like motion graphics, blogs, video, and podcasts to keep things fresh, relevant, and interesting. We can also add forums and classifieds where appropriate to build a sense of community and loyalty.

Lead the Horse to Water

When redesigning your website, it's a great time to look at your existing content and copywriting. We develop a content strategy for the site that tells us not only what content we need, but how we need to present it. Having great content and copy doesn't do you any good if we aren't leading your visitors down the path we want them to take - our goal is to get them to convert. Conversion can take many forms, even in the same website. Sometimes it's filling out a lead or quote form, other times it may be signing up for a newsletter or downloading a whitepaper. Many times, it is getting them to complete a purchase. No matter what goal we have, all of our content, copy, and navigation has to be directed toward driving visitors to your goals for the site to be a success.

Get Them to Drink

Our goal for every web development project we do is simple - to get our customer results. We make sure your web site has great "Calls to Action". Many sites do a lot of things well, but since they haven't defined a successful website visit, they never ask the customer to do what they want. In fact, many websites make you work to contact them or place an order. We believe that your site should have goals, and that everything that is on the site is there to accomplish your goals. Traffic is a good thing, but it takes more than window shoppers to run a business. We will not only work with you to define your goals, but also give you tools to measure if you are meeting your goals.

 

 

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