EBI - Express Brake International
EBI (Express Brake™ International, Inc.) is a local Ocala, Florida company who has emerged as a major innovator in the heavy duty truck brake industry. EBI provided the first major improvement on traditional brake shoe and lining fabrication in over 60 years.
The innovation at EBI has never stopped after their ExpressBrake changed the heavy duty brake market. Each EBI product improves upon the standard industry offerings by making more durable, intelligent, and ultimately safer products. Continued innovations include Drum Caddy for brake removal / installation, Brake Alert to easily monitor brake life, Xtreme CAM to extend the life of major s-cams, and the all new Xtreme Brake, the most advanced heavy duty brake on the market.
NetSource, Inc. helped redesign the EBI website in 2007 and in the process helped improve both their corporate identity and search engine ranking. The website redesign was contracted in order to refresh the brand's online presence along with adding their new product line-up. The design focused on setting EBI as a dependable and innovative company with the use of bold colors, images and type treatment.
Due to our best practices of coding, search engine optimization, and semantic structuring, the EBI website gained impressive search engine rankings. Most significantly, we were able to get and maintain a first page Google ranking for the highly competitive short tail keyword, "truck brakes." This rank has fluctuated between the #2 and the #9 spot since launch.
We also secured first page rankings for "heavy duty brake drum," "brake alert," "heavy duty brake lining," and "heavy duty truck brake," plus a #1 ranking for "heavy duty s-cam." Impressive, but then again there is not stopping an innovative company online like EBI.