Squeakers Toddler Shoes
Squeakers is the creation of Andi Jensen and Julie Larsen, two moms with a passion for fine children's wear. Since 2007, they have been selling their unique squeaky toddler shoes and handmade matching shoe bow sets to wholesalers nationwide.
When Squeakers first contacted NetSource for services, they were looking for simple maintenance and updates to their existing website. They were also hoping to improve their search engine ranking. Through conversations and consultation after several months of updates and SEO work, Squeakers decided to embark upon an e-commerce redesign that would open their business up to retail customers. At the same time, we developed a brand re-design with them.
The new site was created using early Impact's ProductCart shopping cart software. Our team customized the design to match Squeakers' new brand image and logo. The new e-commerce site comes equipped with many value-added features including discount codes, gift certificates, tell-a-friend, wishlists, product reviews, unlimited photos, quantity discounts, wholesale login, pricing levels for customer groups, customer and order management, RMA generation, automatic shipping and tax calculation, inventory management, and much more. Plus, the Squeakers team can easily update their products and website content through an easy-to-use management console.
Before the launch of their new website in November of 2010, Squeakers' website was not listed in Google before page 5 for any keywords beyond "squeakers." Just 2 months later, they ranked as follows for their main keywords and phrases:
- squeakers - #2
- squeaker shoes - #2
- squeaky toddler shoes - #2
- squeak shoes - #13
- girls squeaky mary janes - #7
- squeaky sandals - #19
- leather toddler shoes - #11
- squeaky shoes - #22
- boys squeaky shoes - #12
- kids squeaky shoes - #19
- squeaky girls shoes - #21
All of the improved search engine rankings along with an attractive and user-friendly new site have translated into increased traffic and sales, adding about 200 new online customers in three months.
Their striking new brand image has also been recognized by the American Advertising Federation with two awards, a Gold ADDY for logo design and a Silver ADDY for website design.