11 Oct / 2016

A Comprehensive Guide to Building your Presence Online

Does your business have a strong online presence?

Volatile and ever-changing, the business world is tough and becoming increasingly harder to stay ahead of the competition and reach new customers. However, most business owners simply don’t have the time to research about best web design practices and new and innovative marketing strategies. Our research here at NetSource Inc. involves everything in the digital world including, but not limited to, Web Design Best Practices, SEO, Social Media, Paid Advertising, and Remarketing. This comprehensive guide will give an overview of all the services offered here at NetSource Inc. and provide specific articles about each subject to further your knowledge in these areas.

The 4 Key Components to build a strong presence online

Building a successful online presence begins with establishing a strong foundation and understanding how different key components work together. Mobile Website Development, SEO, Social Media and Reliable Data Tracking are the 4 key components that a business must have to succeed in today’s market. All of these create momentum for your website, and, if done right, create a synergy that will give your business a boosted competitive edge. Don’t intentionally hinder your business, read more about these 4 Key components to build a strong presence online.

 

1. Mobile Website Development

Mobile devices are the center of today’s digital world and consumers are turning to their mobile devices more than ever. The exact level of frustration of a user who lands on a non-mobile website is not hard to quantify. Non-mobile websites have incredibly high bounce rates, low conversion rates and poor rankings in Google. But think of a website as an extension of your business and who you are as a company. A website is your storefront in the digital landscape and should be thought of as an extension of your brand. Think about it like this, in a hypothetical situation in which a customer must choose between a rundown store and the high tech, newly renovated superstore right next to it, what would they choose?

 

2. SEO

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Search Engine Optimization, SEO, is the process of improving your websites visibility on Google. SEO campaigns require managers to be constantly vigilant and actively engaged. This includes

writing strong Meta Titles, Meta Descriptions and Headings, having high-quality website design, and keeping an active blog. The most effective blog strategies include at least one blog post a week and engage readers with interesting and relevant content. We cannot underestimate the importance of a blog, why? Two reasons:

  1. A blog keeps your website continuously indexed by Google, and Google will eventually recognize the website as a source for quality information for consumers.
  2. A blog provides information to consumers that a business could not otherwise communicate. Whether it’s tips about how to use a certain product, or reasons why to buy a certain product over another, a blog gives businesses a voice to share this information and increases the likelihood of creating a loyal customer.

In addition to SEO, Geo-fencing, a.k.a. Local SEO, focuses on building a brand within certain geographic areas. There are many ways to accomplish this goal, and one of our preferred methods is through Geo-Marketing and Local Listings. Improve your websites visibility today!

 

3. Social Media

Social media is another extension of your business, and an important one at that. Social media provides businesses an opportunity to: build their brand and establish the voice of the business, have an active and ongoing relationship with loyal customers, and reach new, potential customers. Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube and Instagram, are the biggest and best social media platforms that provide these opportunities to businesses. Although social media is a great outlet, knowing which social media platform is right for you can be tricky. Not all social media platforms were created equal, and not every platform is right for every business, so choose carefully and trust the experts.

 

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4. Google Analytics & Webmaster Tools

Google Analytics is by far the best way to collect data on website performance and how users interact with your website. Without it, you’re shooting in the dark. You don’t know what’s working and what isn’t. Why is Google Analytics so important? Reliable Data is king. Google tracks real data about: website performance, user demographics, preferred devices, user location, user interactions with your website, page by page analytics, best times, days, weeks, months, for your business, etc. Google Analytics is a MUST HAVE for any business looking to grow and compete in today’s market.

Webmaster tools is another platform offered by Google and is another critical element like Google Analytics. Google’s Webmaster Tools offers website managers the ability to see how many pages Google was able to index, if there were any errors, and other indexing statistics. All this information helps managers take action on their website if an issue arises, and helps them prevent their website from losing ranking in Google.

 

Continue to grow your business with Paid Advertising

Advertising is a great way to expand your business and reach new, potential customers. Although a secondary component compared to the basic business foundation, advertising expands your ability to compete in a tough market. It’s important to note that:

  1. A business doesn’t need a huge budget to see an impact in their website traffic.
  2. All advertising platforms have strengths and weaknesses that an advertising strategy must address.
  3. Advertising is not a magic solution and will not fix any fundamental issues your business may have.

Pay-Per-Click Campaign Management

Pay-Per-Click (PPC) is a form of paid advertising on Google, Facebook, Pinterest, Instagram and Bing designed to put your business in front of a consumer at the exact moment they are searching for a product or service that you sell. These ads can drive a significant amount of traffic to your website and attract the most qualified buyers to increase your overall sales/leads.

Google & Bing are search engine advertising, designed to put your ads at the top of a search results page. Through this type of PPC, Google or Bing will show your ad when a customer is actively searching for a product or service you offer. Google Advertising offers a wide range of ad types and features, including Text ads, Picture ads, Video ads, Remarketing capabilities, and Shopping Ads. Check out our guides to Google Paid Advertisements.

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Facebook, Instagram and Pinterest focus on putting your ads in front of consumers that have shown an interest in your business, a product or service you offer, related or relevant products, etc. Social media consumer targeting can be broad or specific, and is highly effective at putting your ads in front of consumers who are most likely to buy your products. Facebook targeting methods and data collection are unrivaled in the social media landscape, and this platform can provide incredible results when advertised on effectively. Check out our articles on Paid Facebook ads.

– Check out our guides to Google Paid Advertisements.

– Check out our articles on Paid Facebook ads.

Remarketing

Remarketing is a highly effective form of advertising which allows a company to reach customers who have already interacted with their business, whether the customer made a purchase, landed on a certain page, or simply showed interest in a certain product. Why is remarketing important? Here are some statistics: studies show that it’s 60 to 70% easier to sell to a repeat customer than a new customer, and repeat customers are worth 10 times their initial purchase.

Now you must be asking yourself: Where can I get in on such a deal? Well there are multiple platforms and methods available for remarketing purposes, and finding the most effective strategy depends on your business goals and unique selling proposition. Here are our most preferred methods:

  • Google AdWords Remarketing
    • In countless other blog articles, we have mentioned the limitless opportunities that Google AdWords has to offer. Remarketing capabilities on Google AdWords include text, picture and video ads across Google Search, Search Partners, YouTube, and the Display Network. Advertisers have the ability to build remarketing lists based on: previous site visitors, customers whom resulted in a sale, interests, etc.
  • Facebook Remarketing
    • Facebook offers a unique form of remarketing because Facebook Users divulge hobbies, interests, age, gender, location, etc. The demographic retargeting is superior to most forms of remarketing platforms because of the amount of data Facebook collects.
  • E-Mail
    • The easiest and simplest form of remarketing. Email campaigns allow businesses to send promotions, new product lines or inventory, directly to customers. These campaigns are an easy way to promote drive repeat business and keep your business top of mind.

Ready to Improve your Online Advertising?

Contact us at NetSource Inc. to start advertising today!

 

Are you an RV Dealer or Trailer Dealer?

Read more about how to leverage effective advertising and your NetSource Media member management console to promote your dealership!

 

Are you an Ecommerce Business or ProductCart User?

Read more tips on effective store management and best ecommerce practices on the ProductCart Blog!

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